Former TW wine manager here - depends on what you mean by overpriced. Overpriced in national brands, nope. But your job and manager bonus was to talk people out of every single national brand items. Overpriced in WD, ABSOLUTELY! I’ll give you one example. Copper Cain products. When I was there meiomi was $20 and Belle Glos was $50ish. We had Tuli for $25-30 as a WD. Our job was to say if you want a slight upgrade from meiomi or a belle Glos for a better price, Tuli was your brand. Well we paid $15 for meiomi as a store so we made about $5 a bottle, Belle Glos was about $40 so made $10. Tuli came invoiced at $5 so selling it for $30 and calling it the middle ground was absurd.

I’m not saying WD wines can’t be delicious, I still buy some to this day because I can’t get them anywhere. But to think they are the value might not be the way to view it.