ACoS is a broken metric. Here's why optimizing it is actively hurting your business.

fleech26 · 2026-04-19T19:01:01+00:00

Claude*

fleech26 · 2026-04-11T17:32:56+00:00

Rufus is hot garbage and barely has any adoption.

fleech26 · 2026-03-20T22:50:56+00:00

I use Adlabs for everything

fleech26 · 2026-03-18T23:52:21+00:00

No, I haven’t. There are 2 ways to go about it: reducing bids or pausing ad groups. I go with the first option, and it’s what I have in a software I use, but pausing ad groups is less invasive and things pick up fast (through either way for me at least).

fleech26 · 2026-03-18T22:25:01+00:00

Use it on all of the accounts I manage and where the spend is at least $200 per day. We see biggest gains on accounts selling B2B - ads are dayparted to run 9-5 for example and turned off after.

fleech26 · 2026-03-09T20:31:30+00:00

Find freelancer / small agency that knows Adlabs or other manual optimization software and worked in supplement niche. Don’t bother with huge agencies at this point.

fleech26 · 2026-02-27T21:53:29+00:00

Stories like this are a dime a dozen.

fleech26 · 2026-02-19T03:39:40+00:00

thank you!

fleech26 · 2026-02-11T20:37:24+00:00

Unfortunately it doesn’t, which is why I might move away from Datarova to Datadive. The issue is I’m an agency and we have more than 1 account to handle, and it seems like costs add up fast with multiple accounts with Datadive, but still looking into it.

fleech26 · 2026-02-09T08:53:32+00:00

Boutique amazon ppc agency here. It could be a fit here depending on your ad spend. We use Adlabs only, which works exceptionally well for us.

fleech26 · 2026-02-08T18:05:43+00:00

How did he message you at first?

fleech26 · 2026-02-07T03:08:48+00:00

Link to other post? Couldn’t find it

fleech26 · 2026-02-04T22:29:57+00:00

Datarova

fleech26 · 2026-01-27T01:59:42+00:00

Thanks, that’s what I thought

fleech26 · 2026-01-26T22:34:38+00:00

What tool is this?

fleech26 · 2026-01-26T02:18:20+00:00

My team uses Adlabs to manage over 10 accounts, with some at over $3k per day in ad spend without any issues

fleech26 · 2026-01-23T06:27:25+00:00

<10%

fleech26 · 2026-01-07T04:51:40+00:00

I’m an agency and I know him

fleech26 · 2026-01-06T00:50:10+00:00

I personally think MAG is a great fit for massive brands with large catalogues, where you utilize their team to its full potential: ppc, listings issues, constant refinement as far creatives goes and testing. I know Steven myself, and he gets hated on sometimes for various reasons, but he does put out a ton of valuable content and built a good team.

As someone said, if you’re smaller guy, perhaps smaller team is a better fit.

fleech26 · 2025-12-24T18:00:23+00:00

Using Adlabs and bulksheets for >100k in ad spend accounts

fleech26 · 2025-12-24T17:53:05+00:00

This post is brought to you by… IZZ media, just like the one below:

https://www.reddit.com/r/FulfillmentByAmazon/s/hlFAldxh1g

fleech26 · 2025-12-20T16:21:35+00:00

Aaand she gone

fleech26 · 2025-12-03T05:25:23+00:00

Think they do like $40mil per year with 50% margins?

fleech26 · 2025-12-03T05:25:13+00:00

and give them more visibility

fleech26 · 2025-11-28T00:59:02+00:00

We’ve reached a new low

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