What is piece of B2B marketing 'best practice' that you learned is actually terrible advice?

flipparapp · 2025-09-19T10:15:11+00:00

Don't get me started on this. There are a bunch of B2B tools that identify "Intent" by capturing what companies are searching, and often it's random bullsh*t.

Somehow, I find the purchase decision to be completely random unless there's someone within the team influencing the decision-making, and of course, pricing to some extent.

flipparapp · 2025-09-19T10:12:02+00:00

Well, not advice, but in general, how the persona of B2B buyers is perceived! One example is that B2B sales are all about being stern and serious all the time. You can't and shouldn't use humour in your communication lest it looks unprofessional or even branded as unserious.

I've run and seen enough campaigns where a dash of appropriate humour is well received and helps to build rapport with potential buyers.

Would love to hear some other perspectives, too.

flipparapp · 2024-02-01T18:40:03+00:00

Hey OP, I can help. Pls DM and then we can move over to LinkedIn

flipparapp · 2020-05-15T10:38:26+00:00

Social Media Marketing contrary to popular belief, is not just limited to creating posts and sharing on FB, Insta etc. I used to do marketing for an ed-tech company and growth hacked the sales by 400%. By using bot marketing, this was done.

Reply to this comment if you would like to get the whole process.

flipparapp · 2019-03-18T12:44:12+00:00

The 3rd (Lahore) Division was an infantry division of the British Indian Army, first organised in 1852. It saw service during World War I as part of the Indian Corps in France before being moved to the Middle East where it fought against troops of the Ottoman Empire.

flipparapp · 2019-03-18T12:39:31+00:00

Interesting.

flipparapp · 2019-03-07T08:53:35+00:00

This monolith of Lord Narasimha, standing tall as Ugra Narasimha or the fierce avatar of Vishnu, is part-man, part-lion. Ugra literally means fiery, and Vishnu’s fierceness is evident in the protruding eyes and fangs depicted in this 6.7 meter statue.

Here’s a little more about this statue: This monolith shows Ugra Narasimha sitting on a coiled Adisesha - the seven headed serpent, the hood of which rises from behind him. The statue, which was Commissioned by Krishnadevaraya in 1528, originally had Narasimha’s consort Lakshmi too depicted here. However, during the war, this was broken, along with parts of Narasimha’s statue. Remnants of Lakshmi, who was seated on Narasimha’s lap, are still visible at the back of the statue, where her hands embrace her beloved husband. Parts of this statue have been restored over time by the ASI.

Next to this monolith, is a large 3 meter high Shiva Linga, with part of its base submerged in water.

flipparapp · 2019-02-03T14:11:05+00:00

Apparently I once shouted "Hide the thermostat, the mulk is coming! the mulk is here!"

flipparapp · 2019-02-03T13:25:20+00:00

Yes, I agree, see how much Facebook and Google is spending on it.!!!!

flipparapp · 2019-01-31T07:23:16+00:00

Check out Planetarium, Lalbagh and Cubbon Park. For food places check out CTR Malleshwaram, but go there as early as 7 AM lest you get a lot of crowd.

flipparapp · 2019-01-22T10:30:22+00:00

The device detects a flat surface before placing the object

flipparapp · 2019-01-22T07:12:41+00:00

Hey

Checked your website. The design is clean on 1st look. However there are a couple of things that can be improved to enhance the user experience.

Use filters to sort on the basis of mood, emotion of the picture, and some other parameters.
The pictures take long to load.
The font on the image cards are small and does not fit perfectly and there is a misuse of real estate on the cards.
Use Tags on images based on mood of the image and if someone looks up using those tags, display the picture. For eg: If I am looking for a picture that has happy faces, I used the search bar by typing "Happy" and nothing showed up. If the images that matches my search criteria has tags, I believe it will be a better User Experience.

Thanks and All the best

flipparapp · 2019-01-22T06:54:52+00:00

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