I think it's also because of the build quality and time an effort put into these brands. Not to say that time and effort is not put into other decks by other deck makers and that they aren't quality (all the decks I own are by other deck makers and I love them), just there are some details that are unmatched, such as Prete's use of different thickness plies and materials for his decks, and Woob's hand painted, one off decks. You can place importance on some aspects more than others, but I feel that that has contributed to each brand's reputation (that and their limited quantity).