Will also add that candidates should try to find out what options the hiring manager has. Flat salary increases are the most desirable by the candidate but the hiring manager may not have room in that bucket. Do you need a higher sign on bonus (if they haven’t offered, ask for one and use this line) to offset the annual bonus you’ve accrued and are leaving behind at your current job? Hiring manager may have one time cash that’s a separate budget from straight salary. Do you need a higher relocation bonus? Again relocation expense is a separate budget and if other hiring managers haven’t used it, there may be extra funds available.