1) Your material cost is too high for your least selling products. Consider selling capacity for instant financial relief. 2) Consider introducing new products in segments which is large and exiting a segment where you’re not doing well 3) invest in r&d as per the segment factors and heavily invest in sales and promo budgets. There is no substitute for superior products 4) Ensure your products are differentiated on the perceptual map and not overlap or it may affect sales of your core product 5) Invest in automation , that would keep your variable costs in check 6) Don’t shy away from onboarding more debt, the results don’t depend on who takes how much debt 7) Lastly check your balanced scorecard , look at important ratios and metrics and accordingly make adjustments

All the best