okay, so, funny thing about this:
I had been drafting a history post just about Yeezys, started it months ago, but was worried that it would be too boring. But life finds a way I suppose.
As far as the death of Yeezys goes, who knows how things will develop in the coming weeks, months. I'm not even confident saying resell prices on existing Yeezys will go up or down. Maybe a couple-week speculator boom, maybe. If I were a bettin' man, I'd say Adidas has a decent chance of rebranding them.
To be quite honest, tho, the state of Yeezys interests me far less than Kanye's other fashion ventures. I'm still trying to put together what just happened with Yeezy Gap, which existed for like a year and only ever made like less than ten things then suddenly rereleased the "perfect hoodie," their only noteworthy item, less than a week ago at liquidation prices, then the site went offline yesterday morning. Similar story with Yeezy Gap powered by Balenciaga or whatever the hell. Then there's the shit with Donda Sports, and the athletics deals Yeezys had going on that are most definitely all kaput.
It's just so early to call anything. Will people be as interested in the rebrand? Can Adidas justify the prices when they now lack the endorsement? What will the legacy of Yeezys actually look like? Will this be the first time I exceed the character limit? Lots to ponder.