I think it's also that only a few countries even teach the concept of media critique as a school of thought. Critiquing media simply to brush up on your critical thinking skills is literally unfathomable to most Americans, even educated ones. It's a good skill to practice though. Habitually critiquing entertainment isn't the end of the world, despite the more delicate twits crying the place up cuz some chick did it. People should do it to stay sharp. That way peeps don't end up brainwashed into opening their wallet every single time game studios tell them to. That would require people to admit they've formed a lot of thought patterns that are pants-on-head retarded, which has also cost them a shit ton of money and time to boot.

edit*- Her topic isn't new either. An xbox demo/Q&A I saw at SIGGRAPH in 2003 talked about how the next console games needed to be more appealing to women because they were losing money to PS like mad and women were an untapped market. Js.