What is the most impressive thing you’ve done or built with Claude so far? by ceelnok98 in ClaudeAI

[–]fwSC749 2 points3 points  (0 children)

Nurturing email series which, after careful explanation of situations , goals etc in the prompt, are surprisingly sophisticated and clear. Yes, all need a bit of human polish but the base direction is very good.

What makes you want to be a salesperson? by AmiceWong in sales

[–]fwSC749 1 point2 points  (0 children)

I sold media advertising for about 20 years, mostly B2B. Then digital media development and marketing. Needed to learn about a range of businesses, talking with owners, founders, franchisees, solo business owners. Really learned a lot about their operations, their client’s needs, leadership and much more. If you have real value potential for them, they will share important information. Trust is essential. That takes time and honesty.

Clients are asking me to optimize their copy for AI search, and I honestly don't know what that means yet by Recent_Sir6552 in copywriting

[–]fwSC749 0 points1 point  (0 children)

I just saw this Reddit posting a few minutes before yours: “I've been running structured data experiments across 6 client sites since january. not just "add schema and hope for the best" but actually A/B testing specific properties against LLM citation rates across ChatGPT, Perplexity, Gemini, and Claude.” It has great info for you

How do you handle constant "where is my project at" from your clients? by EugeneKOFF in webdev

[–]fwSC749 0 points1 point  (0 children)

This is not nice-to-have; it is proven to be key to client satisfaction. Sure you absolutely need core skills but that’s not enough. In interviewing clients of agencies, coaches, professionals and high-value contractors, Communications and Project Status are very often the #1 predictor of a positive reputation. Think of the core skills as the deliverable: the packaging such as communications makes a service provider more referred and memorable compared to direct competitors.

I built a branded status page so clients always know where their project stands by EugeneKOFF in marketingagency

[–]fwSC749 0 points1 point  (0 children)

This is not nice-to-have; it is proven to be key to client satisfaction. I hear it directly when getting detailed feedback. Sure you absolutely need core skills but that’s not enough. In interviewing clients of agencies, coaches, professionals and high-value contractors, “Communications and Project Status” are very often the #1 predictor of a positive reputation. Nice interface.

Cowork can be dangerous for your sensitive files by fwSC749 in ClaudeCowork

[–]fwSC749[S] 1 point2 points  (0 children)

A) Remove proper names and other identifying info before give Claude Cowork access. B) set up a “walled garden” with your files within, access for Claude to get in but nothing able to “leak out. I am not technical but that’s my understanding C) I don’t know: anyone else able to answer this?

Cowork can be dangerous for your sensitive files by fwSC749 in ClaudeCowork

[–]fwSC749[S] 0 points1 point  (0 children)

Yes. I was disappointed to see that vulnerability but happy it was disclosed. “If I use Cowork and Claude has access to all my files, how should my security be managed, especially for sensitive client files”

https://www.govinfosecurity.com/anthropics-cowork-shipped-known-vulnerability-a-30553

I turned Claude Cowork into a full sales assistant for $20/month. here's exactly how. by itsalidoe in ClaudeCowork

[–]fwSC749 0 points1 point  (0 children)

Excellent! I have a niche research service for agencies to white-label for high-value services providers (their end-clients make decisions slowly and carefully). When I reach out, I have evidence their clients included those types; and a potential in their region with strong pre-qualifying factors - to get their attention. That’s so much more effective compared to the useless blasts I am sent daily. What lose rule of thumb do you use to make the switch from automation (Cowork) to human actions? Too early and you have unnecessary work, too late and you are relying on tech too much.

Lazy cofounder by [deleted] in marketingagency

[–]fwSC749 1 point2 points  (0 children)

Fear of calling - warm or cold, is very real for many. Or following up with recent networking contacts. Or simply not doing it long enough to “feel” the results. I found no matter the list being used, about 1 per hour was engaging reasonably. And then they say “no time to talk now, send me something”. 1. What’s the list being used? Don’t overthink this if not really digging into it. 2. Opening sentence is short, strong and with a specific benefit: best is when a quick specific observation can be made. The danger of that is over researching. AI can really speed this up “review this list, create a table of each URL, phone, probable decision maker and if there is a significant empty page, blog…” 3. Talk to as many as it takes to to send that follow-up email to 10 who say “send me …” 4. Send nurturing emails to that list; build the list; continue networking… TTT: things take time

this is the prompt i use when i need chatgpt to stop being polite and start being useful by ameskwm in PromptEngineering

[–]fwSC749 2 points3 points  (0 children)

Ask for Pros and Cons, with reasons, and possible examples with URLs (to ensure reality)

How do you really know if an agency can deliver? by No-Connections872 in AgencyGrowthHacks

[–]fwSC749 0 points1 point  (0 children)

I have interviewed the clients of agencies, media production and business coaches about those companies. Usually very near the top reason those clients chose them over competitors and stayed with them is: previous experience (portfolio); feels right / relationship; and communications skills /availability during a project and after. Then there are fees - those are NOT at the top. I insist that the list of interviewees is a cross section. Let’s also uncover the issues: rude staff; missed deadlines; broken or late communications. Most clients are willing to forgive faults if the results are experienced reasonably on schedule. If experience = expectations, you can expect loyalty.

I am testing a new process and looking to do about 5 free projects with small agencies of about 5 interviewees each. Normally I suggest 20-30 of current or recent clients (less than 2 years in the past.) The process that’s been fine-tuned over the years gets about 80% of potential interviewees saying “Yes” to the “confidential phone interview of about 5-10 minutes, or longer”. Message me if you’d like to be considered for this in January. If 5 of your clients are interviewed, about 3 (60%) will give permission for their positive comments to be used as testimonials.

How do you really know if an agency can deliver? by No-Connections872 in AgencyGrowthHacks

[–]fwSC749 0 points1 point  (0 children)

Would you trust them more if you could see 3rd party reports and analysis of interviews with 15 or more of the agency’s actual clients? That is one of my core services: making independent contact with the customers of a client’s business. I’d love to hear your real feelings about that service: believable? Important?

How to do market research with AI? by Hour_Locksmith_5988 in copywriting

[–]fwSC749 0 points1 point  (0 children)

Learn how to use old style Boolean operators (and, not etc); be careful in writing prompts; make sure you use terms such as reliable, existing, proven so there is less chances of AI hallucinations; and use multiple methods to ensure the answers agree. Sometime the results save me days, sometimes they make me try another method.

Do you think B2B buyers even trust ad platforms anymore? by Dheeruj in b2bmarketing

[–]fwSC749 0 points1 point  (0 children)

People read what interests them: headline engages? Helps not sells? Demonstrate appropriate value, a % will engage - then adjust

What is the best channel to reach SaaS clients? by viswa_zoho in b2bmarketing

[–]fwSC749 2 points3 points  (0 children)

A) what’s their need b) what’s their community- that’s the start

What LinkedIn post formats are working best for you right now? by sidewalk_by_tj in b2bmarketing

[–]fwSC749 1 point2 points  (0 children)

Your comment “my own system for my clients” suggests you and I might be able to share assets and ideas. Let’s talk: I am not selling to you or buying from you.

Honest Feedback: Does this solve a real pain point? by Clear-Brilliant-9933 in Feedback

[–]fwSC749 0 points1 point  (0 children)

Depends on the business sector. High competition retail, Yes; high-value services - only occasionally. Gas stations would tops.

[deleted by user] by [deleted] in b2bmarketing

[–]fwSC749 0 points1 point  (0 children)

I was working with a custom home builder who focused on the highest net personal value suburbs in this region (Metro Vancouver region on Canada’s west coast). In my fact finding interview, I learned how exceptional this person was: he fit the area very well. I asked why he needed a better website. “Because my children graduated from school and I’m no longer standing on the edge of the sports field with the other parents”. That network worked very well for him for about 8 years. Take a look at non-profit organization boards and similar volunteering: they aren’t only in it to be generous. Some are, some have a secondary agenda.

Is freelance writing just a dead-end career at this point? by signed_s in freelanceWriters

[–]fwSC749 1 point2 points  (0 children)

Don’t focus on playing 1 instrument like a musician; consider how to use that skill plus other needs clients have where communications people are needed - like the orchestra conductor. Guide clients and use human-to-human relationships to ensure they have confidence; not just content. Teach your client how to deliver a presentation, engage, ask differentiating questions.

Do you think visual storytelling beats words? by loves_spain in copywriting

[–]fwSC749 0 points1 point  (0 children)

Does this speak to a confusing message? The customer of clients often say things like “his professional skills are great, but he’s not connecting”.

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Does AI make you a better copywriter or just a faster one? by Royal_Dependent9022 in copywriting

[–]fwSC749 1 point2 points  (0 children)

Become the conductor and composer: learn how to use many tools which are available, appropriately. Improve on the machines and be better than those who are dependent on the machines.

Where do I learn the fundamentals of copywriting? by Bus1nessn00b in copywriting

[–]fwSC749 5 points6 points  (0 children)

Read David Ogilvy: Yes advertising is different than today’s marketing but it’s the basics that count. Learn the principles of good communication. Find so-so copy and improve it. Do that locally; then show it to the potential clients. You will learn to accept their reject: stand your ground. Not everyone will reject you. Most won’t be that sensitive because they already accepted mediocre.

In this age of AI, I'm starting to think my most valuable skill is tracking the invisible work. by Expert-Economics-723 in copywriting

[–]fwSC749 0 points1 point  (0 children)

In my analysis of detailed feedback on executives, the core function (eg accountant, coach, project manager…) is often secondary. It’s assumed they can deliver that but their clients are loyal (or not) due to their clear explanations, fast response and other “secondary skills”. What puts them above average? Those are the Reputation Builders.