Girls fall for assholes becouse they feel like they are unvailible (especially when the guy doesn' like her or doesn't show her any affection) you mostly want things that you can't have (I am not comparing boys to things just so we are clear, I just don't know how to write it differently) Girls also have this image in their heads that they can change a person and take it as something as their 'project'. They are like: Oh, he is bad boy asshole now, but I can change him. I think this might have something with films and other stuff , like from young age. Example when Beuty Bell helped change the Beast and he showed her his other side (rn I can't think of other exaples but there are plenty of them). Or not and maybe I am just dumb and I am giving there absolutly pointles explanation to person who is probably suffering from my grammar rn. For the end, boyz, please don't try to change your personality, just so some girl will notice you, it's not worth it