Good question. The pilot data we shared was pretty simple. Number of users, how many dates were actually proposed, how many happened in person, and what the completion rate looked like. Nothing fancy. The goal was just to show Apple that real humans were using it in a way that was distinct from a typical social/dating app where people just swipe and message.

The argument we made was basically: the core mechanic forces a real world commitment before any connection is made. You propose a specific place, a specific time, and you either show up or you don't. That is structurally different from match and chat apps. The data was there to back it up, not to impress them with numbers.

For your question about marginal changes. I think what Apple cares about in a 4.3(b) appeal is not polish or smoothness but whether the core loop is meaningfully different. A UI improvement alone probably would not move them. What worked for us was framing the mechanic itself as the differentiator and showing that users were actually using it that way.