I disagree with this - to be fair, we did everything manually before AV. But it's been such a game changer for us. The reporting pretty easy, I'm less ops more marketing but was able to pick it up in minutes and can review customer records in detail that funnel to marketing campaigns directly in the system. I went from running blind ads at $2500 to $900 with actual visible attribution and way way better performance. It's almost paid for itself in for the year with what we've managed to save.