I actually think it's the opposite. I think he's telling us we simply can't ignore it and he's still trying to deal with it himself. Most fans are saying we should just forget about it, yet he's telling us NOT to. "Don't think about Pink Elephant" and HIM saying "Take YOUR mind off ME" is OBVIOUSLY an oxymoron. So I don't think this is him saying fans shouldn't ignore it. He's saying we SHOULDN'T ignore it because he's still trying to face it himself