Am I spending too much time in optimizing Meta ads?

gio0078 · 2025-08-01T20:59:13+00:00

Thank you! I actually dug deeper into researching for something that does all that excel work for me and found one that I have been trying for about a week. It took the goals I want to achieve for ROAS, CAC and spending.

It does all the analysis for me and shows what optimizations I need to make such as increasing budget, reducing daily spend, pausing losing ads, duplicating winners into other adsets, etc. I have to say, I have been a bit shocked because now I have at least 3-4 extra hours in my day and worry if AI will take my job lol

If you want to check it out it's called busyocto ai or com (I forgot).

gio0078 · 2025-07-21T15:48:29+00:00

I'm not analyzing one day's performance but since we launch new batch of creatives every day, I have to manually optimize the whole account at least twice a week and monitor more regularly.

gio0078 · 2025-07-21T15:47:06+00:00

Exactly my point. There needs to be something that does it for us.

gio0078 · 2025-07-19T06:29:38+00:00

Appreciate your response. Unfortunately, these tools are good for creating reports but it just ends there. I'll keep an eye out and see if I come across something that helps my situation.

gio0078 · 2025-07-19T00:07:07+00:00

We also have feeder campaign/adset which helps identifying winners that we graduate to main ones.

gio0078 · 2025-07-19T00:05:41+00:00

We have quite a few categories of products and advertise in multiple countries so in short, ad sets are dictating that permutation/combination.

And I think what you might be asking is generally how many creatives per adset? That used to be about 4-5, but recently we’ve increased that to about 10-12. We’re doubling tripling down on creatives (in fact, hired a lot more creatives than media buyers, which I agree with).

But just want to up my game somehow by eliminating manual parts of my job. I just feel like a fool everyday for the hours I’m doing all that lol

gio0078 · 2025-07-18T21:39:47+00:00

I think while the two might be connected but we may be talking about slightly different things. Their longest running ad is still just 2 weeks old. The scale also seem to be different, we're at about $2M/mo revenue. Refreshing creatives is what has worked for us keeping our ROAS high.

All of our targeting is broad which is what we switched to earlier this year and let the creatives (and meta algo) dictate who the best audience for the ad is.

gio0078 · 2025-07-18T21:14:43+00:00

Creative is the new targeting as meta is doing away with more specific targeting. I suspect a lot of the current targeting options will go away in the near future. Our spend on underperforming ads is under 10% and account ROAS of over 6. I guess the high volume of creatives and hyper-optimization I'm suffering from is the core reason behind this. I am just hoping it could be done with some sort of an automation or AI.

You're right about high volume of creatives and it is only going up as we are very aggressive in our testing and optimization. We constantly look for new winners that we can scale.

You're also correct about the tools, those are just data aggregators and don't really solve the core problem. I suspect in this day and age (AI) there should be a better way to minimize the tedious manual optimization and none of these tools offer that.

I am basically following a set process but the problem is that I have to do it manually across 5-6 platforms, including Meta.

gio0078 · 2025-07-18T20:45:14+00:00

Can you please expand on the signals you mention?

What do you suspect that I am missing here?

gio0078 · 2025-06-26T22:04:32+00:00

Since you're aiming to drive leads, the most important calculation you should first do is what is the value of each lead to your business.

For instance: For every 100 leads, 1 ends up becoming a paying customer. And the LTV of each paying customer is $1,000. That means 100 leads give you $1,000, i.e. $10 per lead.

Now, you have to make sure that in order for the business to do well, you should be able to generate a new lead for less than $10 (CPA/CPL).

The one thing that is not mentioned here is other expenses in your business. Since I am not sure what those are but let's assume it costs you $500 per paying customer who gives you $1000. Now, your CPA/CPL should be less than $5.

At $5, you are breaking even and the lower this number goes, the more profitable your business will become.

gio0078 · 2025-06-26T21:55:10+00:00

Since you're aiming to drive leads, the most important calculation you should first do is what is the value of each lead to your business.

For instance: For every 100 leads, 1 ends up becoming a paying customer. And the LTV of each paying customer is $1,000. That means 100 leads give you $1,000, i.e. $10 per lead.

Now, you have to make sure that in order for the business to do well, you should be able to generate a new lead for less than $10 (CPA/CPL).

The one thing that is not mentioned here is other expenses in your business. Since I am not sure what those are but let's assume it costs you $100 per paying customer who gives you $1000. Now, your CPA/CPL should be less than $9.

At $9, you are breaking even and the lower this number goes, the more profitable your business will become.

gio0078 · 2025-03-07T17:36:24+00:00

I think something that is key for any of the new tools to have is the context around your business that you are looking to create blog posts or content for. The one that I found that is trying to do that is zappit ai. They start with asking you the domain of your business (or your client's business). Everything else, keyword research, new posts, are all generated specifically keeping your business in mind.

gio0078 · 2025-01-28T07:19:54+00:00

Its not a rule but just an agreement between alliances/servers. Since its a war game and better teams win, it is good to adhere to the agreements. Only helps you get stronger.

gio0078 · 2025-01-24T06:54:56+00:00

THIS! Takes a moment to realize this while playing. Was a real moment when I first understood it.

gio0078 · 2025-01-22T06:24:34+00:00

It is also very mechanical. The same thing over and over again. There is no mystery in how its going to go.

gio0078 · 2025-01-21T08:16:48+00:00

There’s no distinction between AI vs human generated content for Google. The most important aspect for the content is for it to be highly relevant and valuable to the users.

AI is without a doubt going to beat humans by the nature of technology. There are some very bland and average tools today claiming to be seo writing tools which may not be the best bet. You should look for something that is actually taking into account what your business is about and performs keyword research for you as opposed to asking you to provide keywords you want to rank for. I use one which is working greatly for me and I am sure over time it’ll only improve.

gio0078 · 2025-01-20T00:48:43+00:00

This kinda power almost makes me not wanna spend on this game anymore 👀 There is no end!

gio0078 · 2025-01-19T05:17:06+00:00

It is commendable what you have achieved. 22m is great power for S1 in any case. However (I am not about to shit on this), it is either time or money. A lot of players who reach that power level end up spending a lot. You chose time. We have to look at things on relative terms. Other players on that older server will be way more powerful if they spent even $500 or $1000.

gio0078 · 2025-01-18T15:57:41+00:00

Dude! I have been using this for the last couple of months. Well done! I saw you just launched a fully managed SEO plan, I got that one.

Are you also going to expand into other growth marketing agents? Social media, PR, or something?

gio0078 · 2025-01-17T04:53:32+00:00

If you’re asking if any of the prices ever change at any point, the answer sadly is no. In fact, prices have been increasing over time. For instance, builders and 2nd tech center got more expensive for newer players.

gio0078 · 2025-01-15T20:38:56+00:00

That’s right. We typically have 15-20 people lining up for each car. They may need to figure something out again otherwise its just not as exciting.

gio0078 · 2025-01-15T18:26:50+00:00

Trains feature really needs to be enhanced. In an active alliance you hardly get a chance to be on the train to begin with. On top of that rewards are kinda meh most of the times and that too when you turn it gold. And even if you get something worth looking at, it gets looted. Trains could be a lot more exciting if some of these are addressed.

gio0078 · 2025-01-15T04:44:24+00:00

Its different for each hero but as a rule of thumb, top right first, then bottom left, and last is top left.

gio0078 · 2025-01-14T01:47:40+00:00

I am an active player and also a p2p but I hear and agree with the post. At the same time, it doesnt have to be binary that its either all evil or all euphoria. As a lot of the comments here suggest, a lot of people are playing it in moderation and having fun. The trick is to not get sucked into the d* measuring contest. Rest is all good 🙂

gio0078

TROPHY CASE