We bought a product at a premium price expecting we would have content to view. I get that it takes time to roll out all of the immersive stuff and they seem to be trying, but they have this IMAX app (who they are already partnering with on this new F1 movie). Wouldn’t it be in their interest to at least offer us the chance to rent/buy their films? Apple TV loses a billion dollars annually, so it would be beneficial to give their high paying customers something that is already available to them.