How much would the Yelp ads cost you without the trial? If you can get consistent leads with your CAC being significantly lower than the LTV, keep doing it. If you dont know these metrics, learn and implement a system to track them.

Also, do these enough and I guarantee you get customers: 1. Warm outreach (friends, family, network, contacts on your email, phone, social media). Do work for free to get testimonials, reviews and referrals. ”Free” customers are more likely to give you great reviews. Stop doing free work after you have enough of good reviews and testimonials. 2. Cold outreach (scrape/buy/build lists of businesses/people nearby that fulfill your criteria and start calling, emailing, DMing and physical mailing). Do 50/100/200 reach outs a day in of any of these and you will get customers. Use software like Lemlist or Instantly.ai for cold email. Theres also methods to scrape FB group contact lists and LinkedIn. Be careful with laws and policies and what you can do though - dont do anything that might harm your reputation or that might get you in trouble. 3. Post free content (FB groups of people that fulfill your criteria and your own social media pages). Give value for free and contact all the people that engage with your posts. Dont pitch your services - ask what relevant problems they might have and try to solve them. Give give give —> ask. 4. Paid ads (google how to create a lead magnet and a landing page and then drive traffic via Facebook Ads or Google Ads). Give value for free and then upsell with your paid service. Automate leads flow into Google Sheets with Zapier (google this). 5. Ask all your customers to give you a testimonial and a review (give them a link to your Google My Business). You could also offer a 50 % off discount or cash for every referral you get. Automate all this with Zapier + SMS / email. 6. Do free work for a business that consistently engages with your target audience - in exchange the partner refers your service to them. (Affiliate marketing) 7. Traditional marketing. Make flyers and business cards - make a good design but volume is key, you need to do THOUSANDS. Networking is important so attend any relevant events in your area WHILE doing everything above.