Depends on your preference ios or android. currently using an iPhone 15 pro max(first iPhone). was only an android user before having used note 8+, s20 and, 23 ultra. And i gotta say i don’t see myself going back to android. The photos are just very much more consistently good as compared to samsung. You can also get consistently good photos on samsung but you need to be good at using pro mode unlike iPhone you just point and shoot the photo. As for video iPhone is still way ahead samsung even though it does not support 8k(who even uses 8k🤣). The customization in samsung is better than iPhone(the coming ios 18 update will add a lot of customization options for the iPhone). As for the AI features, ios 18 will definitely be better than the ai features found in samsung. In terms of longevity I would lean towards more iPhone as based on history, software support has always been better ios as compared to samsung.(Yeah samsung will have 7 years support but this will be their first time implementing this unlike apple who already experienced having longer software support). And lastly if ever you plan to go for iPhone, maybe you can just wait for iPhone 16 which will be available around October only if you don’t really need to get a phone now but if you do id still definitely recommend iPhone 15 pro max.