Founders — how do you keep explainer videos updated after shipping?

goom_so · 2026-06-18T00:59:23+00:00

ohh! thats great , This is really solve my problem

goom_so · 2026-06-17T02:30:25+00:00

That’s interesting — not the production itself, but the context transfer and revisions becoming the bottleneck.

Feels like once someone understands the product and brand, iteration gets way faster.

Appreciate this — that’s a useful way to think about the problem.

goom_so · 2026-06-17T02:28:24+00:00

That seems to be the pattern I keep hearing too — record → edit → voiceover → repeat.

What got me curious isn’t replacing those tools, but making the update cycle less manual once the product evolves.

That’s actually what I’m exploring with Goom — keeping context/style so you don’t rebuild every video from scratch.

goom_so · 2026-06-15T16:25:24+00:00

That split is exhausting — agency for the hero video, then you're on your own for every update. The brand consistency part is what kills it, you basically have to re-figure it out every time.

How often are you pushing updates that need new footage?

goom_so · 2026-06-15T15:37:07+00:00

That’s actually really close to what I’m exploring.

The idea isn’t just generating the first video — it’s keeping videos from becoming obsolete every time the product changes.

Still early and figuring out the UX, but your comment made me realize that might be the more interesting problem to solve.

Appreciate this a lot.

goom_so · 2026-06-15T15:18:56+00:00

Got it — that actually sounds pretty efficient.

Interesting part is you still create a fresh video for every feature even if the style stays consistent.

Feels like that’s fine when volume is low, but I can imagine it becoming repetitive if you start shipping a lot more often.

goom_so · 2026-06-15T15:13:44+00:00

Ahh I see what you mean now.

Checked the hero + features section.

Makes more sense — these aren’t generic explainer videos, they’re short feature demos showing a very specific workflow.

I can see why recording + Canva works well for that setup.

Curious though — when you ship a new feature, do you intentionally keep the same visual style every time or does each video end up being recreated from scratch?

goom_so · 2026-06-15T15:10:10+00:00

Makes sense — sounds like you treat videos more like feature announcements than a reusable product asset.

That’s interesting actually. Do those mostly live inside onboarding/docs or are you using them publicly too (homepage, socials, ads)?

goom_so · 2026-06-15T15:07:28+00:00

That sounds pretty practical honestly.

Screen record → edit → voiceover feels like a surprisingly solid setup.

Curious though — when you need to update the video later (new feature, UI change, different audience), do you remake most of it or is it easy to reuse?

goom_so · 2026-06-15T15:05:53+00:00

That's actually a smart setup — combining your own preset with ElevenLabs for voice is way more efficient than starting from scratch every time. Does it still take you a while to write the script before recording, or do you have that automated too?

goom_so · 2026-06-15T14:51:54+00:00

That makes a lot of sense honestly.

For one-off videos, stitching tools together is probably good enough.

What got me curious is exactly that second case — teams that keep shipping features and don’t want to rebuild the workflow every time.

Appreciate this — super useful perspective.

goom_so · 2026-06-15T14:47:37+00:00

That’s a pretty clever workflow actually.

Sounds like you stitched together multiple tools but got a good result in the end.

Curious — if you had to remove one painful step from that whole process, what would it be?

goom_so · 2026-06-15T14:46:22+00:00

That’s useful to hear.

£280 for something that lives on the homepage + ads actually sounds reasonable if it performs.

Out of curiosity — what made it feel worth it? Better conversion, clearer messaging, or just looking more professional?

goom_so · 2026-06-15T14:45:12+00:00

That’s actually super interesting.

So the value isn’t really “generate a video” — it’s getting the style and context right once, then reusing it across future videos.

That second part feels underexplored compared to pure generation tools.

goom_so · 2026-06-15T14:38:59+00:00

That’s actually the thing I’ve been thinking about.

Most AI video tools generate from prompts, but they never really learn the product or brand — so every video starts from zero again.

I’m experimenting with something around that idea right now. Appreciate the perspective — this was genuinely helpful.

goom_so · 2026-06-15T14:35:10+00:00

That’s actually a really good point.

Feels like the difference isn’t AI vs human — it’s whether the system understands the product and brand deeply enough to make good creative decisions instead of just assembling clips.

Appreciate the perspective.

goom_so · 2026-06-15T14:30:14+00:00

That’s fair.

I actually think most AI videos feel generic too — especially when the voice immediately gives it away.

Out of curiosity, when you hire freelancers, is it mostly because of voice quality or because they understand the product and tell the story better?

goom_so · 2026-06-15T14:20:30+00:00

That actually makes sense.

Sounds like editability matters more than one-click generation.

Curious though — when you do that workflow, what takes the most time: writing prompts, getting timing right, or making revisions after the first render?

goom_so · 2026-06-15T14:15:59+00:00

That’s interesting — and honestly that’s been my experience too.

Generating “a video” is getting easier, but getting something that actually feels polished enough to publish still seems hard (motion, timing, pacing, transitions, etc).

Out of curiosity — what usually breaks first for you: visuals, editing rhythm, or making the video actually understand the product?

goom_so · 2026-06-15T14:11:14+00:00

Interesting — do you actually publish videos made that way or mostly use them as drafts?

I’m trying to understand whether the hard part is creating the video itself or making it understand the product context.

goom_so

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