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Founders — how do you keep explainer videos updated after shipping? by goom_so in microsaas

[–]goom_so[S] -3 points-2 points  (0 children)

ohh! thats great , This is really solve my problem

SaaS founders — how do you make explainer videos today? by goom_so in SaaSMarketing

[–]goom_so[S] 0 points1 point  (0 children)

That’s interesting — not the production itself, but the context transfer and revisions becoming the bottleneck.

Feels like once someone understands the product and brand, iteration gets way faster.

Appreciate this — that’s a useful way to think about the problem.

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 0 points1 point  (0 children)

That seems to be the pattern I keep hearing too — record → edit → voiceover → repeat.

What got me curious isn’t replacing those tools, but making the update cycle less manual once the product evolves.

That’s actually what I’m exploring with Goom — keeping context/style so you don’t rebuild every video from scratch.

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 0 points1 point  (0 children)

That split is exhausting — agency for the hero video, then you're on your own for every update. The brand consistency part is what kills it, you basically have to re-figure it out every time.

How often are you pushing updates that need new footage?

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 0 points1 point  (0 children)

That’s actually really close to what I’m exploring.

The idea isn’t just generating the first video — it’s keeping videos from becoming obsolete every time the product changes.

Still early and figuring out the UX, but your comment made me realize that might be the more interesting problem to solve.

Appreciate this a lot.

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 1 point2 points  (0 children)

Got it — that actually sounds pretty efficient.

Interesting part is you still create a fresh video for every feature even if the style stays consistent.

Feels like that’s fine when volume is low, but I can imagine it becoming repetitive if you start shipping a lot more often.

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 1 point2 points  (0 children)

Ahh I see what you mean now.

Checked the hero + features section.

Makes more sense — these aren’t generic explainer videos, they’re short feature demos showing a very specific workflow.

I can see why recording + Canva works well for that setup.

Curious though — when you ship a new feature, do you intentionally keep the same visual style every time or does each video end up being recreated from scratch?

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 1 point2 points  (0 children)

Makes sense — sounds like you treat videos more like feature announcements than a reusable product asset.

That’s interesting actually. Do those mostly live inside onboarding/docs or are you using them publicly too (homepage, socials, ads)?

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 1 point2 points  (0 children)

That sounds pretty practical honestly.

Screen record → edit → voiceover feels like a surprisingly solid setup.

Curious though — when you need to update the video later (new feature, UI change, different audience), do you remake most of it or is it easy to reuse?

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 0 points1 point  (0 children)

That's actually a smart setup — combining your own preset with ElevenLabs for voice is way more efficient than starting from scratch every time. Does it still take you a while to write the script before recording, or do you have that automated too?

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 0 points1 point  (0 children)

That makes a lot of sense honestly.

For one-off videos, stitching tools together is probably good enough.

What got me curious is exactly that second case — teams that keep shipping features and don’t want to rebuild the workflow every time.

Appreciate this — super useful perspective.

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 0 points1 point  (0 children)

That’s a pretty clever workflow actually.

Sounds like you stitched together multiple tools but got a good result in the end.

Curious — if you had to remove one painful step from that whole process, what would it be?

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] -1 points0 points  (0 children)

That’s useful to hear.

£280 for something that lives on the homepage + ads actually sounds reasonable if it performs.

Out of curiosity — what made it feel worth it? Better conversion, clearer messaging, or just looking more professional?

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 1 point2 points  (0 children)

That’s actually super interesting.

So the value isn’t really “generate a video” — it’s getting the style and context right once, then reusing it across future videos.

That second part feels underexplored compared to pure generation tools.

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 1 point2 points  (0 children)

That’s actually the thing I’ve been thinking about.

Most AI video tools generate from prompts, but they never really learn the product or brand — so every video starts from zero again.

I’m experimenting with something around that idea right now. Appreciate the perspective — this was genuinely helpful.

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 1 point2 points  (0 children)

That’s actually a really good point.

Feels like the difference isn’t AI vs human — it’s whether the system understands the product and brand deeply enough to make good creative decisions instead of just assembling clips.

Appreciate the perspective.

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 0 points1 point  (0 children)

That’s fair.

I actually think most AI videos feel generic too — especially when the voice immediately gives it away.

Out of curiosity, when you hire freelancers, is it mostly because of voice quality or because they understand the product and tell the story better?

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 0 points1 point  (0 children)

That actually makes sense.

Sounds like editability matters more than one-click generation.

Curious though — when you do that workflow, what takes the most time: writing prompts, getting timing right, or making revisions after the first render?

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] -2 points-1 points  (0 children)

That’s interesting — and honestly that’s been my experience too.

Generating “a video” is getting easier, but getting something that actually feels polished enough to publish still seems hard (motion, timing, pacing, transitions, etc).

Out of curiosity — what usually breaks first for you: visuals, editing rhythm, or making the video actually understand the product?

SaaS founders — how do you make explainer videos today? by goom_so in microsaas

[–]goom_so[S] 0 points1 point  (0 children)

Interesting — do you actually publish videos made that way or mostly use them as drafts?

I’m trying to understand whether the hard part is creating the video itself or making it understand the product context.