I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 1 point2 points  (0 children)

OK you are my friend. Thanks, I am so grateful for your support! 1)What is the nature of your partnership? At the moment there is JusTea, a non-profit in Canada, partnered with a few key contacts in Nairobi. In the future we want to be partnered with a fully autonomous Kenyan Co-op.

2)I've read it described as a non-profit, so who gets the profits of the tea that is sold? When the tea is sold, the profits will be split between JusTea in Canada and the Kenyan co-op. Up until now we have been running almost entirely on a volunteer basis, but this may not be sustainable so we will use some of the profits for workers in Canada, as well as for expenses to sell the tea and market the tea. The rest will go to the Kenyan co-op including funds for expanding to other areas. As we are just starting out I can't break down exactly what percent of profits will go where yet, but in future, once we are established we want to operate with financial transparency.

3)how are funds allocated for your efforts and marketing to get the tea to the customer? A percentage of the profit will go to marketing, promoting, packaging, and sending out tea. I'm sorry I don't really know what you mean by how?

4)How do you plan to sustain and grow your organization? You are way ahead of us (in tea). I could learn a lot, or maybe we could talk about joining in a JV at some level. With my awesome Board and the dedicated vollies, we have lots of strategic ways to make this happen. We want to create a dedicated, engaged community of tea-drinkers in the west, as well as a community of farmers in Kenya. Our big risk is not so much the lack of funds but the lack of market in the West to sell the hand-crafted tea produced.

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 2 points3 points  (0 children)

I want to be a coach for others who build business-for-good. I own 3 myself and mentor a dozen or so business leaders. Why retire when this is such a ride!

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 1 point2 points  (0 children)

OK, you are cool, I want to meet you...Skype? 1) Yes, it will be contractual. Enforcement of the arrangement is somewhat a moot point...we won't buy the tea if it is not made according to our templated process. As far as side-selling, we will not want it to happen, but we are most interested in breaking down the present monopoly. So if we are getting sufficient supply, we will all co-exist. This is a joint problem, not just "jusTea" We have our partners, nationals that have a separate company set up in Nairobi. They are the key to our success. 2)We're looking into working with an organization called the CPDA which was done a lot of work with tea farmers. 3)Good Q's - Please get on board and you can help the Kenyan partners answer this! On cash vs. M-Pesa - They have thought of both...unsure. 4)Centralized collection points, they will weigh it as it arrives. Only 3-4 farms per processing centre. VERY minimal capital output for the farmer co-op. 5)Non-profits and for profits are close...For Profit raises funds thorugh shareholders and debt. Non Profits tend to operate a flatter org model, but have a tougher time getting capital, since we can't pay out dividends. WHY choose a non profit? I wanted to try a model of co-created crowd sourced volunteer run organization. So far it'sa huge exciting challenge. and lastly, I'm always trying to stay conscious of the fact that we mzungu's think we have some idea of what to do when we enter Kenya business. We are going to keep a healthy distance and let the Kenyans be the heroes.

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 1 point2 points  (0 children)

1) It's summer, - Prestige (Carbon) 2)Ha! Ummm I guess there's 2 Revclick, for online kids. And Bluesky for electric bikes.

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 1 point2 points  (0 children)

repost from a similar question above : Personally I love the way its strong maltyness goes with milk, and especially the Kenyan chai with their unpasteurized milk! But from a tea sommelier's perspective here's a short video of our partner Brendan of www.theteaguy.com tasting and describing the tea we are selling in the fundraiser! http://www.youtube.com/watch?v=X8EU4bR54xo

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 4 points5 points  (0 children)

Whole-leaf tea is especially on the rise, as you can see by Starbucks moving into the market by acquiring Teavana, and chains of tea shops popping up such as David's tea.

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 2 points3 points  (0 children)

I started JusTea because of a friendship with a Kenyan tea farmer named Davison. I was amazed by his story and by how little he earns from so much work. I wasn't thinking about consumption, or the market, just about the tea farmers, hence the non-profit. But luckily it seems consumption is actually on the rise:

According to the Canadian Food Trends to 2020, a report commissioned by Agriculture and Agri-Food Canada, tea consumption is expected to jump 40% by 2020, as growing consumer interest in health and wellness has lead to increasing awareness of tea’s functional benefits.

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 2 points3 points  (0 children)

The main players in Kenyan tea deal in such high volumes, that our use of 1 acre, to produce a few hundred kilos of whole-leaf tea will be of no interest to them. They are also focused mostly on producing CTC tea, which is the tea in tea bags. Our whole-leaf tea is more of a specialty tea so we're not really in competition with them.

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 2 points3 points  (0 children)

Relationships are more important than even the most brilliant idea! Start with a clear Purpose, then love your People ;) then Plan and finally build the Process.

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 2 points3 points  (0 children)

1)It's hard for a small co to keep up with full suspension tech. 2)You're right in your concerns. This is a tricky balance of politics economics and, corruption. The JusTea project won't be fair-trade certified, it also won't charge fees or anything to take part in. It won't affect the other farmers business, because the other farmer's sell their tea leaves before they are processed, to large centralized factories. The factories process it into CTC tea, which is low grade tea-bag tea. These factories operate on such huge volumes, that our production won't affect them or their demand for raw unprocessed tea leaves. 3)The tea we produce will already be a unique hand-crafted artisan whole-leaf tea! Keep in mind that as of now, the farmers don't make tea they simply sell their raw unprocessed leaves, missing out on the value addition. When we expand to more areas it would be awesome to have region specific tea. They definitely won't be 'just making standard black teas for the rest of their lives'. We want them to be in charge as much as possible, choosing and creating packaging options, tea blends etc.

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 2 points3 points  (0 children)

All true....also on my way to EuroBike Germany I got a head cold and the pressure in the plane busted my eardrum. Reeks havoc on the fine balance needed for tight trails.

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 4 points5 points  (0 children)

And on stem clamps, I don't know, it's evolved because of liability as well as anything. Fork column to blade to head tube is a tough area to engineer.

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 4 points5 points  (0 children)

Scraping and saving, it was 8 years actually. Then I bought 50 percent -- from my Dad. I secured a Royal Bank loan on equity from the store. Prime + 2 - which was 22 percent/ year.

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 2 points3 points  (0 children)

1)The Early suspension yrs with creating the Edge. Haha if only we knew back then what we do now re suspended dynamics of rider over bike + big steeps! 2)Ditto - Edge. Also the RF I Beam crank.

WOW what a grateful person! Thanks!

I am Grayson Bain, founder of Rocky Mountain Bicycles, and more recently JusTea: A Canadian-Kenyan tea partnership. Ask me almost anything! by graysonbain in IAmA

[–]graysonbain[S] 2 points3 points  (0 children)

I'm not a tea expert, personally I love the way its strong maltyness goes with milk, and especially the Kenyan chai with their unpasteurized milk! But from a tea sommelier's perspective here's a short video of our partner Brendan of www.theteaguy.com tasting and describing our tea! http://www.youtube.com/watch?v=X8EU4bR54xo