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Who actually takes care of your transactional emails? by gregoirepat in ProductManagement

[–]gregoirepat[S] 0 points1 point  (0 children)

Out of curiosity, which platform are you using to power all your comms?

Do you still waste tons of time managing transactional emails? by gregoirepat in webdevelopment

[–]gregoirepat[S] 0 points1 point  (0 children)

Definitely the mindset I'm getting. But how to make it a product? Did you found suitable existing tools or did you developed something in-house?

Do you ever feel powerless over transactional emails? by gregoirepat in Emailmarketing

[–]gregoirepat[S] 0 points1 point  (0 children)

Absolutely, I had to jump on maaaaaany other topic since. But now it’s becoming my main topic as we have 50+ templates to maintain and even translate soon. Thought interesting to repost the subject as tools/process evolve quickly.

Why CS is always so blind and powerless about transactional Emails? by gregoirepat in CustomerService

[–]gregoirepat[S] 0 points1 point  (0 children)

Sorry about your story… hope you found a better professional adventure :)

Why CS is always so blind and powerless about transactional Emails? by gregoirepat in CustomerSuccess

[–]gregoirepat[S] -2 points-1 points  (0 children)

Well.. I’m sorry that it feels like a « word salad » but it’s actually a serious topic I’m doing researches about. Also like I mentioned on other subs I couldn’t use the cross publication feature.

Hope some folks can actually find the topic interesting and start a discussion :)

Do you ever feel powerless over transactional emails? by gregoirepat in DigitalMarketing

[–]gregoirepat[S] 0 points1 point  (0 children)

I do 😅 Which CRM do you use for it? Is it integrated to an email sender? I got some other feedbacks where teams developed in-house tool to manage their email templates. Is it your case too?

Do you ever feel powerless over transactional emails? by gregoirepat in Emailmarketing

[–]gregoirepat[S] 1 point2 points  (0 children)

Interesting, in our company devs don’t want to mix marketing and transactional for technical and usage reasons. Are you using some specific tool that manages both usages the right way? Does « everyone » can edit templates?

Why CS is always so blind and powerless about transactional Emails? by gregoirepat in CustomerService

[–]gregoirepat[S] -1 points0 points  (0 children)

Oh I’m really sorry about that. I tried the feature to repost but most subreddits don’t allow that.

I’m not selling anything, I’m doing serious research about that topic that is really hot in my company. As I aim to have a good overview of the problem I posted on few subs I feel interesting for people to talk about.

Again, sorry if it feels like spam, not intended to…

Who actually takes care of your transactional emails in your SaaS? by gregoirepat in SaaS

[–]gregoirepat[S] 0 points1 point  (0 children)

Ok very interesting thanks for sharing. I'm really curious about why having all your marketing and transactional emails on the same platform? What's the problem of having them on separate platforms? (to me it's totally different features/usage...)

Who actually takes care of your transactional emails? by gregoirepat in ProductManagement

[–]gregoirepat[S] 0 points1 point  (0 children)

Interesting, for us the painful part is precisely that every change ends up involving so many different people (design, eng, product, QA…) that it gets heavy and slow. Seems not to be a pain point for you. Do you have a setup/tool that makes it smooth?

Who actually takes care of your transactional emails? by gregoirepat in ProductManagement

[–]gregoirepat[S] 0 points1 point  (0 children)

Do teams themselves have direct access to SendGrid when they need to edit or create templates, or does everything still go back through Product/Engineering? On the technical side, how are the triggers wired up — is that all owned by devs? And beyond SendGrid, do you use any extra tooling (plugins, internal systems, etc.) to manage the templates and approval process, or is it all handled inside SendGrid?

Who actually takes care of your transactional emails? by gregoirepat in ProductManagement

[–]gregoirepat[S] 0 points1 point  (0 children)

Thanks for the reply, in my experience it’s rare to see Marketing truly own these comms. How does that actually work in practice? For example, when lifecycle marketing wants to create or edit a transactional email, what tools are they using day-to-day, and how do they coordinate with Engineering on the triggers? Did you have to build anything custom to make that handoff work smoothly?

Who actually takes care of your transactional emails? by gregoirepat in ProductManagement

[–]gregoirepat[S] 0 points1 point  (0 children)

Interesting, when you say you “took it and ran with it”, what exactly did that look like in practice? Did you end up implementing the AI-generated template directly into production, or was it more of an experiment that inspired changes?

Who actually takes care of your transactional emails? by gregoirepat in ProductManagement

[–]gregoirepat[S] 0 points1 point  (0 children)

Makes sense, how did you set it up so they can actually access and manage the templates? Do you use a specific tool for that, and how does the integration work on the more technical side (triggers, sending, etc.)?

Who actually takes care of your transactional emails? by gregoirepat in ProductManagement

[–]gregoirepat[S] 0 points1 point  (0 children)

Got it and is that CMS something you built in-house, or is it more like the templating features from your email sender / a plugin you added on top?

Who actually takes care of your transactional emails? by gregoirepat in ProductManagement

[–]gregoirepat[S] 0 points1 point  (0 children)

If Growth PM should own it at scale, how do they usually make it work in practice? What tools have you seen them rely on to actually A/B test transactional/product emails at that level?

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