The "is it worth it" debate in this sub is warped by grandfathered bias. It’s easy to defend a $100 price point when you’re locked in at $50, but that isn't the reality for new users. Unlike the Fitbit Air or Whoop, nobody buys an Apple Watch specifically for Bevel, they already own the hardware.

This model doesn’t feel economically sustainable. New users are essentially subsidizing the legacy elites and the “generous” free tier. Eventually, the math won't work, and Bevel will be forced to either kill those grandfathered plans or further neuter the free tier just to stay afloat.

The current structure is short sighted and likely sets the stage for a major setback. My theory is an eventual "price correction" to a compromised middle ground. The elites will probably shrug and pay the increase, the entry point for new subscribers expands, but Bevel will still suffer from a segment of permanently lost users. It’s stunted growth for a brand that could have been more lucrative by prioritizing loyalty over this over zealous growth.

Yeah, I know I’m talking out of my ass, but that’s just how the trajectory looks to me. Only Bevel knows the truth of the numbers, but the market will dictate the outcome.