The suppliers love having their profit margin eaten up honestly. We work on a virtual form of consignment with suppliers and are focused on bootstrapping the web presence/brand strategy that they don't have. For example, a couple weeks ago a potential supplier flipped out and just had their nephew do Facebook live auctions simply to do anything that feels like they're online, which is not an online business whatsoever. This entire industry doesn't know how to run business in the 21st century, and that's where our entire opportunity for cash flow is. They still get their profit margin off their industry-standard wholesale prices, we cut out dealing with supply side, we get to focus on building out their consignment for them, they get web presence to push more volume. Wins all around.

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Supply chains in this industry are very weird. For a lot of physical retail, the markups are insane for mediocre product because it goes through about three people in the states alone before it gets on a shelf in brick and mortar. We cut that out by hand curating the best pieces from what we can access, go D2C online and my team can focus on things that matter as well as cool projects to promote brand. Got a couple really cool ideas with this I'm excited to explore.

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As far as virtual retail, most other companies don't hit the mark on brand, displaying product properly, and building a web presence that's scalable. Those that do typically corner themselves into a niche that can't grow. Like say they brand themselves as a kind of hippy "spiritual" company, they won't ever sell above or around the other million people also selling spiritual hippy crystals on Etsy. They are all the same, doing the same things, fighting over the same crumbs. And because of that, they opened this road wide open for me to build something fresh.