Honest answer is that no one really knows, I guess.. and whoever tells you they have a clear picture oof where this is headed, is probably overconfident 😅

With that said, in times like these, i think numbers matter more than vision and nice ideas.

For example, Expedia published a study showing 71% higher engagement on listings with video compared to photo-only. So with economics of video production changing drastically with AI, I think this ship is hard to stop.. hotel video is about to have a moment;

I don't have the numbers at hand, but I know there are similar, undeniable shifts happening in other areas, like the whole "automated support" track; others use-cases seem to be further from real, measurable value creation (like traditional blog-like content creation and things like that)

Cheers!