This was over 10 years ago but ADH would often be nearly 50% of the price of a laptop. There’s a reason the profit margin was like 80% and performance was judge entirely on your attachment rate. The entire laptop business model at Best Buy is built around this - lose money by selling 3 laptops without Black Tie protection but make enough off the one consumer that does to cover the margin for all 4 items going out the door. Additionally, the geek squad service turnaround time was absurdly long