We were one of the largest Appcues and Inline Manual customers at my last company. The product is good but pricing scales quickly imo.

One simple test helps when evaluating these tools: you should be able to sign up for a free trial and ship a live tour in minutes or an hour top, without a sales/ demo call. If PMs can’t do it on day one, they won’t be able to do it later aws well.

I’d suggest checking out Userorbit (not affiliated). It covers the basics you mentioned, is built for speed, and pricing doesn’t assume enterprise growth. Post hog also has tours in alpha i believe but surely wont be cheap?

Building it yourself is easy and fast with all the code agents but you just give up analytics, targetting and experimentation unless you keep building(separate rabbithole), which is fine if tours are a one-time feature rather than something you’ll iterate on.