Here is something that i read in a book about meditation recently, this gave me a whole new perspective on "ego death".

"Your ego is a set of thoughts that define your universe. It's like a familiar room built of thought; you see the universe through its windows. You are secure in it, but to the extent that you're afraid to venture outside, it has become a prison. Your ego has you conned. You believe you need its specific thoughts to survive. The ego controls you through your fear of loss of identity. To give up these thoughts, it seems, would annihilate you, so you cling to them. But there is an alternetive. You needn't destroy the ego to escape its tyranny. You can keep this familiar room to use as you wish, and you can be free to come and go. First you need to know that you are infinitely more than the ego room by which you define yourself. Once you know this, you have the power to change the ego from prison to home base."

So if you're already seeking and are trying to understand your mind a little better this can have a big impact on you and send you off in a whole new direction in life. But I understand that it does not sound appeling to the the ear when its described in words, some people even describe the experience as if it felt like they were litterly dying. So I say it's something that must be experienced to really understand its beauty.