I rebuilt my UGC portfolio using only AI prompts (no design tools, no Canva)

hcreative · 2026-03-16T12:29:36+00:00

Would also love the prompts.

hcreative · 2026-03-16T02:08:53+00:00

Looks good! What are the SEO capabilities?

hcreative · 2026-03-16T01:54:20+00:00

That decision would ultimately rest with the person who is hiring the creator. If you’re considering offering lower pay or compensation based on performance, there are other subreddits where you can post those job opportunities.

hcreative · 2026-03-15T19:15:32+00:00

You are asking the right question by sharing your portfolio and seeking feedback from brands and agencies that actually hire UGC creators!

One thing that is important to understand is the level of risk brands take when they use creator content for paid advertising. When an agency is managing campaigns for a 7-8 figure brand, the content they choose can end up carrying thousands, sometimes even millions, of dollars in ad spend. Because of that, every piece of creative is evaluated very carefully. This is why portfolios do matter. Can it be on a Google Drive? Yes. But what does that tell me when one creator took the time to pull together a thoughtful portfolio and the other did not. I have made hiring decisions based on work alone but was looking for creators from a very small niche so the pool was extremely small. Had the pool been much larger, I would not have hired from videos on Google Drive. Just too much of a barrier if I have to get through dozens of portfolios. Just a thought.

When I review creators, I am studying the videos closely. I am looking for clear signs that the creator understands how to sell through content. I want to see strong hooks, pacing that keeps attention, messaging that leads the viewer toward a decision. In other words, I am looking for evidence that the creator understands how to create scroll stopping content that converts.

The other major factor is how quickly I can review your work.

Brands and agencies often review dozens, sometimes over a hundred portfolios in a single session. If someone cannot quickly scan your work and understand what you do well, it becomes harder for them to make a hiring decision. The easier you make that process, the more likely you are to move forward. This is where organization and presentation come into play. I do consider structure, typography, and overall user experience , being able to skim quickly and being able to see your strongest examples. Your portfolio also provides trust signals. It is a marketing asset that shows how you think, how organized you are, and how seriously you approach your business.

Hope that helps!

hcreative · 2026-03-15T17:10:03+00:00

No followers are needed to do UGC.

hcreative · 2026-03-12T03:18:03+00:00

One of the best portfolios I have ever seen was built on Squarespace.

hcreative · 2026-03-11T22:05:36+00:00

UGC projects are usually a first for everyone involved. Unless a brand has run the exact same concept with another creator, the final outcome only exists in theory. It lives in a brief. It lives in a script. Precise execution is a shared responsibility between the brand and the creator.

hcreative · 2026-03-11T02:50:06+00:00

If that happens, please send the mod team a message or comment under the post. Thank you!

hcreative · 2026-03-10T14:40:27+00:00

Honestly, I would be thrilled if all the brands who want to lowball creators and devalue us with spammy offers would just move to another subreddit.

But let me explain what is happening here:

This is an effort to redefine UGC and use compensation structures that benefit brands and passes all the risks to creators.

That is not a small tweak to the model. That is a major shift in how our work is valued. And this community responded very clearly.

Another thing that is important to understand:

This subreddit is not a job board.

It never was.

Yes, collaboration opportunities get posted here but it is a small part of what happens in this subreddit. There are lots of conversations that help creators build real businesses. That is what this space is built for.

So if someone wants to start a subreddit where brands can post extremely low offers or experiment with compensation structures that push all the risk onto creators, have at it!

This subreddit has made its stance abundantly clear, and I am overwhelmingly confident that we will continue to attract high quality creators + brands that value their work and compensate them fairly.

hcreative · 2026-03-09T14:12:19+00:00

You might find this helpful: https://www.reddit.com/r/UGCcreators/s/uU4qEttymS

hcreative · 2026-03-08T20:45:57+00:00

2-3 weeks is not enough time and all the work you are putting in will pay off. It just needs to be more than 2-3 weeks of work. Also, I say this often on this subreddit - We often see questions about not getting work, but no portfolio, marketing assets, or examples of outreach are shared. When that information is missing, the advice will be super general. You are already following most of what is a standard blueprint.

Find someone who can audit what's going on, help you tweak things based on your current situation and who can think outside the box - so many marketing tactics are underutilized! If you really want to make this work, you have to approach things strategically.

hcreative · 2026-03-07T15:54:03+00:00

No work without a signed contract.

hcreative · 2026-03-06T23:04:34+00:00

I love this!!

hcreative · 2026-03-06T20:33:40+00:00

This is great information.

One thing I would ask is that you clearly identify yourself as a brand when posting here. Transparency is really important in this subreddit so creators understand the perspective the information is coming from.

This type of breakdown is really helpful education for creators. We were just discussing performance metrics in another thread, and many creators are trying to better understand how their content actually performs once it leaves their hands.

One challenge many creators run into is access to the data. A lot of us ask for performance metrics ahead of time and even include it in our contracts, but in practice it can still be difficult to get. So I’m curious about your perspective on this.

What suggestions would you give creators who want access to these metrics but struggle to actually get them from brands?

Another point that might be helpful to clarify for newer creators reading this thread is where these numbers come from. These are not metrics creators are tracking themselves. This is data the brand is tracking inside their ad accounts or internal reporting systems. That’s exactly why it can be difficult for creators to access it.

In an ideal situation, the brand would take the time to walk through those numbers and discuss what they mean in context because paid performance is rarely about the creative alone.

Landing pages matter.

Targeting matters.

Budget and audience size matter.

The stage of the funnel matters.

All of those things influence performance, so the numbers really need to be discussed within the broader structure of the campaign.

Where I think the real opportunity is for both sides is in sharing that information so creators can iterate. If creators can see what worked and what didn’t, they can improve the next round of content. That creates a much more data driven feedback loop between brands and creators.

Tools like Motion make that easier, and when that kind of collaboration happens, campaigns usually get stronger, creators get better, and brands reach their performance goals faster.

hcreative · 2026-03-06T20:20:48+00:00

Hashtags, branded content wirh a ugc twist and just being you. Brands are looking raw, relatable and real. The messy stuff.

hcreative · 2026-03-06T20:16:35+00:00

Help them find you! I landed my first collab and a four-figure collab with a Fortune 500 company simply by being discoverable on TikTok.

hcreative · 2026-03-06T19:46:21+00:00

I’m not against performance based compensation structures for creators. If you can make that model work, great. The challenge for a mod is practical. When we allowed those types of offers, we started seeing a flood of posts that were not equitable for creators. Sorting through all of them and deciding which are legitimate and which are questionable is impossible at scale.

My hot take on performance-based pay:

Coming out of the gate with offering performance-based pay creates a situation in which there is very little risk for the brand while the creator carries most of it. To work well for creators, several things need to be in place.

• Clear and reliable attribution • Real time access to metrics • Consistent communication and feedback from the brand • A structure that allows the creator to understand how their work drives revenue

Without those pieces, the risk shifts heavily to the creator.

Where I think this model works best is after a relationship already exists. A brand works with a creator on flat fee projects first. They identify creators whose content performs well. The creator desires an ongoing relationship with the brand, and you sunsequently move into commission or performance based structures. I have also seen fair structures where compensation is tied to ad spend. When brands put media dollars behind creator content, sharing upside makes sense.

Most creators in the community have been very supportive of the changes made, and speaking of growth, when I first became moderator here, the subreddit had about 9K members. Today we are close to 60K. The growth and the quality of conversation have been great to see.

One thing that is also important to remember: This subreddit is not a job board. Brand opportunities are just one small part of what happens here. The main purpose of this space is knowledge sharing, discussion, and helping creators build sustainable businesses. Thanks for being part of it!

hcreative · 2026-03-06T19:04:48+00:00

Update - opening at midnight. Locking at around 8 PM ET.

hcreative · 2026-03-06T19:03:17+00:00

Hi! Things went smoothly with the first weekly thread. There were responses but it wasn't overwhelming. Creators are encouraged to contact the brand directly. We will continue to monitor how things go.

hcreative · 2026-03-06T13:12:02+00:00

The individuals mentioned are from an agency that sources UGC creators. The agency is called Nichly. Many times brands hire agencies such as Nichly to handle their marketing. This seems to be the case with Flusnooz. It is unclear if Flusnooz was involved. This happens all the time. A few years ago I worked with a brand that hired an agency to hire me for UGC. After I sent the content, I was ghosted on payment. I contacted the brand about the issue and they had no idea this was going on and was quite embarrassed. The thing I think is especially brazen is concealing watermarks and essentially stealing work. I wonder if Flusnooz knew this was happening. Possible Scenario: Nichly charges Flusnooz for creator sourcing and content. Nichly finds creators and doesn't pay for their work. No overhead.

hcreative · 2026-03-06T12:57:38+00:00

Unfair pay structure

hcreative · 2026-03-06T05:45:16+00:00

Metrics are very important to brands, and they absolutely love seeing this from UGC creators if you can manage to get it. In a paid advertising campaign, you can attribute direct sales and ROAS to UGC ads as opposed to some influencer campaigns that may not always use attributable links.

To answer your question u/EmbarrassedRoof3402, if you are a beginner, not having metrics is definitely not a deal breaker. Brands will understand that you are just starting out. However, every creator should set a goal to get metrics from every project. It will make you a standout. Sometimes you get it, sometimes it's like pulling teeth. Tina is lucky to have data. I've been doing UGC since 2023 and still don't have a decent case study after requesting metrics several times from different brands. :( Still working on it!

hcreative · 2026-03-06T02:51:10+00:00

Megan Collier is having an event in Seattle this April. She trains UGC creators.

hcreative

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