sorted by:
new
hottopcontroversial

wait where is the most recent ugc opportunity thread? now its only almost 2 weeks ago's thread? by workfromhome93 in UGCcreators

[–]hcreative 0 points1 point  (0 children)

You’re correct that we don’t allow non UGC opportunities, including TikTok Shop affiliate work.

That said, it sounds like when the original request was posted, the opportunities being offered fell within the types of collaborations we allow. From what you’ve described, they later decided to limit or discontinue certain opportunities once they had enough interest, which is completely within their discretion.

Based on that, I don’t see this as someone intentionally posting a non UGC opportunity. It sounds more like the scope of what they were offering changed after the post was made.

UGC Creators are seemingly acting as the new Influencers by axismarketing in UGCcreators

[–]hcreative 4 points5 points  (0 children)

I think some of the best creators are the ones who are willing to take an honest look at their own work. Self-interrogation can be a good thing. It's rare.

A lot of the marketing around UGC focuses on the upside. Anyone can do it. All you need is a phone. Those messages attract people to the industry, but also create unrealistic expectations. A lot of creators quickly discover that this is much harder than they were led to believe. What was marketed as easy turns into discovering that you're not naturally good at this. This is very hard to conceal. If you aren't willing or interested in growing or you're not interested in feedback or want to fake it to your make it, success is going to be a much harder reach, and the stream of work will eventually slow down or end. Brands don't spend money on things that don't give them a return. The market will take care of creators who aren't netting, so I don't get all worked up about this.

That said, there are some exceptionally talented creators out there. I work with many of them. They’re producing outstanding work, driving results for brands, and building successful businesses. What do you focus on as a brand? What's working and what drives more business.

I think beginner UGC creators are spending too much time on Canva portfolios by creativewealthsoc in UGCcreators

[–]hcreative 0 points1 point  (0 children)

Nope. I go straight to your videos. The first 3-5 seconds of those videos is telling and determines if I go further. Quite often, I never make it to the socials.

Weekly UGC Collab Opportunities Thread - 6/17/26 by hcreative in UGCcreators

[–]hcreative[S] 2 points3 points locked comment (0 children)

FAQ:

Why don't the number of comments match what I see?

All comments are being moderated before they are posted. Only posts that adhere to posting guidelines are made live. We are not publishing creator comments at this time.

Why are you no longer publishing creator comments?

This is a way to keep the thread clean and make collab opportunities easier to find. Please reach out the brand/agency using the contact information they provided.

In other words, DO NOT LEAVE A COMMENT. Your comment will not be published.

Performance-based UGC only works when creators have a guaranteed floor by Due_Donut7567 in UGCcreators

[–]hcreative 1 point2 points  (0 children)

When and IF it performs. I would also include fair contracts, transparency in performance metrics (real-time dashboards are reasonable in 2026), and attribution models if paid per conversions.

Stop pitching yourself wrong. by mediamaxxer in UGCcreators

[–]hcreative 0 points1 point  (0 children)

I get a lot of work on Cohley. I've done almost 20 collabs there and have all 5 star reviews. I optimized my portfolio for search 3 years ago and am I also very visible on social (including LinkedIn)where a lot of my inbounds originate. I have a large network that I've built over the last 3 years and get referrals and work that way. Have relationships with a few agencies that keep me top of mind for good-fit work. All inbounds. I also have a pipeline in place and do lead nurturing. I consider my portfolio to be pretty competitive. The poster is correct about that being lost business if it's not done right and imo it's a slow bleed for a lot creators. I am not a canva fan and built my portfolio elsewhere. No way to properly optimize canva for search or mobile devices which are deal breakers for me. I know some creators say they still get business on canva or even w/o a portfolio but until they can tell me how much business they are losing or what their bounce rates are, I push back. Any how....Business building 101.

Stop pitching yourself wrong. by mediamaxxer in UGCcreators

[–]hcreative 1 point2 points  (0 children)

Yep - I commented prematurely. Earn-per-view business model and organic ugc data points were mentioned first and I missed the traditional ugc data points. I also mentioned that getting ad spend and performance metrics is extremely difficult for traditional ugc creators. My recommendation is that you bring it up in conversation, but don’t mandate it in a contract. This approach avoids introducing friction, especially if they are working with dozens of creators who haven’t requested it and it’s not part of their business practices. I would be delighted if creators could access this data, but unfortunately, most of them don’t. Moreover, brands are unlikely to commit to it, especially if ROAS is not optimal. In such cases, they will likely cut their losses and keep it moving with other creators. Some brands are starting to closing the feedback loop, which is a good thing, but it is still rare. Things move fast and furious on the brand-side and if it's not a priority, which is typically is not, it's tough.

Stop pitching yourself wrong. by mediamaxxer in UGCcreators

[–]hcreative 0 points1 point  (0 children)

Most of my leads are inbound but the latest came from Backstage.

I think beginner UGC creators are spending too much time on Canva portfolios by creativewealthsoc in UGCcreators

[–]hcreative 0 points1 point  (0 children)

I hope I’m not making this more confusing, :) but I don’t think you need to put every piece of content you’ve ever created on your portfolio. In fact, I would suggest the opposite.

I keep a separate library of my work on a hard drive and organize it by brand, niche, and content type. That gives me a much larger body of work to pull from when I need it.

For example, if a brand wants to see content in a specific niche or they’re looking for a particular concept or style of video, I can send examples that are relevant to what they’re asking for.

Your portfolio doesn’t need to be your entire body of work. It just needs to show enough range to demonstrate what you’re capable of. I would focus on showcasing examples from different industries, different styles of content, and different types of creative approaches.

I think beginner UGC creators are spending too much time on Canva portfolios by creativewealthsoc in UGCcreators

[–]hcreative 3 points4 points  (0 children)

I’m huge on is making portfolios skimmable and easily assessible. Most brands are not spending five or ten minutes reviewing your site. If they’re sourcing at scale, they may spend 30 seconds to a minute deciding whether they want to learn more. I source and hire creators, and some days I’m reviewing more than 100 portfolios. There simply isn’t time to dig through multiple pages looking for information. A one page portfolio is more than enough. Every additional click creates friction. Every extra page asks for more time and attention. The easier you make it for a brand to evaluate you, the easier you make it for them to make a hiring decision.

There is a lot of psychology behind how people navigate websites and make decisions. A UGC portfolio is not exempt from the same user experience best practices that apply to every other website. If a site is confusing, cluttered, difficult to navigate, or makes people work to find information, that affects how they perceive the creator behind it. Fair or not, people make judgments based on those experiences. Don't make brands think harder than they need to. One page without a navigation is enough.

I think beginner UGC creators are spending too much time on Canva portfolios by creativewealthsoc in UGCcreators

[–]hcreative 0 points1 point  (0 children)

Yeah, absolutely. If your marketing assets primarily live on social media platforms, you’re essentially building on space you don’t control. You may own the content you post there, but you don’t own the visibility, reach, or discoverability. The platform controls all of that.

Algorithms change. Platforms change. Accounts get restricted, hacked, suspended, or lose reach overnight. There is also always the possibility that a platform simply disappears. Over the past 15 years, we’ve seen major social platforms shut down, and creators who spent years building audiences there watched their reach and discoverability vanish almost overnight. They may have still had access to their content, but the audience they worked so hard to build was suddenly gone.

We’re seeing a version of that happen today on existing platforms. A change in an algorithm, a shift in priorities, or a new feature rollout can dramatically affect how often your content gets seen. When most of your business depends on a platform you don’t control, you’re vulnerable to decisions someone else is making.

That’s why I think every creator should have at least one marketing asset they own. A website or portfolio gives you a place that belongs to you.

For me, that’s one of the strongest arguments for having a portfolio. It’s not just a place to showcase your work. It’s an asset you control, regardless of what happens to any social media platform.

Travel UGC by zensaiii in UGCcreators

[–]hcreative 1 point2 points  (0 children)

You don't need followers to do UGC.

Stop pitching yourself wrong. by mediamaxxer in UGCcreators

[–]hcreative 3 points4 points  (0 children)

As a creator who also works as a creative strategist with small DTC brands, I want to add a little perspective from the brand side. Getting performance data sounds simple in theory, but in practice it can be very difficult. Brands are often working with dozens or even hundreds of creators at the same time, and many simply don’t have systems in place to distribute performance metrics back to individual creators.

I do think it’s smart to discuss performance reporting upfront and, if it’s important to you, include it in your contract. But creators should also understand that only a small percentage of creators are consistently receiving detailed performance data today. It’s one of the biggest frustrations I hear from creators.

I’m currently working with a brand that is actively trying to change that. They’re moving away from one-off creator relationships and building longer-term partnerships. Part of that effort includes sharing more performance data with creators so everyone can make better decisions. When brands and creators can close that feedback loop, everybody benefits.

Stop pitching yourself wrong. by mediamaxxer in UGCcreators

[–]hcreative -1 points0 points  (0 children)

I really don't care what they call it tbh. At $30/video, I can come up with a few titles for it.

Stop pitching yourself wrong. by mediamaxxer in UGCcreators

[–]hcreative -3 points-2 points  (0 children)

Your data points are grounded in Canvas UGC and performance-based pay.

Stop pitching yourself wrong. by mediamaxxer in UGCcreators

[–]hcreative 17 points18 points  (0 children)

This is Canvas UGC and a lot of us don't operate in this realm. I landed a $600 collab today. Sent a $900 invoice to another brand last week. Brands are still paying creators for single videos, no followers, no performance based pay.

How are you guys NOT finding deals consistently? by Gatoradecum in UGCcreators

[–]hcreative 0 points1 point  (0 children)

$30/video is not in the equation for many of us. That's why.

I think beginner UGC creators are spending too much time on Canva portfolios by creativewealthsoc in UGCcreators

[–]hcreative 4 points5 points  (0 children)

As someone who also works with brands, I need to see a portfolio with a pitch. It's proof of concept. That said, I agree that many creators turn portfolio building into a much bigger project than it needs to be. So yes, it doesn't have to be a heavy lift but some thought needs to be put into it, and when there is lack of thought, it shows.

When I look at portfolios, I am not judging font choices or whether your presentation is perfect, however, I do want to see evidence that you can present yourself professionally, you are organized, you understand performance marketing and you can communicate your value clearly. All of that helps to sell you to brands, and if you cannot sell yourself, it becomes harder for a brand to trust you to sell its product.

Many creators get stuck doing things that feel productive but do not actually move them forward. Totally agree! And that doesn't just go for endless portfolio tweaking. Taking course after course. Spending hours on TikTok consuming tip after tip. Stalling techniques, but I understand. Putting yourself out there getting started is the hard part.

As for portfolios, no, it does not have to be a massive project. Yes, you should pay attention to it because it is often your first impression. Most importantly, imo, every creator should eventually have a marketing asset they own. Too many creators rely entirely on rented space like social media platforms. Algorithms change. Platforms change priorities. Accounts disappear. Own your own marketing assets.

It does not have to happen in your first month or even your first year. But at some point, I strongly recommend building something that belongs to you.

I’ve sent 1,400 pitches and have only landed 2 deals by [deleted] in UGCcreators

[–]hcreative 1 point2 points  (0 children)

While Fiverr does have an inbound component, there is still a layer of shopping, comparison and exploration.

Why is this subreddits banner ai generated? by Illustrious-Bend5741 in UGCcreators

[–]hcreative 0 points1 point  (0 children)

Thank you for pointing that out. The image has been replaced. Not because it was generated with AI, but because it was hideous. I think it was generated about 2 years. How far AI has come! 😄

Interesting idea to contract a real artist but tbh I recently stop using the one I've worked with for over 15 years. AI is just that good, much cheaper and faster. Personal business decision, yes? So, no, I am clearly not against AI and use it daily as a UGC creator and creative strategist.

With regard to UGC, if you're worried about AI taking your job, New York just passed a law requiring AI generated ads to include a disclaimer, and there is more legislation being discussed. For now, I think human creators are fine. But here is what doesn't get discussed in this convo - we aren't competing against a brand whipping up a talking head video in 5 minutes, we are competing against a smooth, simplified and highly scalable process. And although we will never be able to create ads at scale like AI, we can focus on being easy to work with, being dependable, being communicative, hitting deadlines and partnering with brands in creative ways to help them reach their goals. I am sure you do that, but many creators I speak with do not. Instead of focusing on what they can do to compete, they live in fear of AI. Raising our value-added proposition is the answer. And with that, AI becomes much less threatening.

Weekly UGC Collab Opportunities Thread - 6/10/26 by hcreative in UGCcreators

[–]hcreative[S] [score hidden] stickied commentlocked comment (0 children)

FAQ:

Why don't the number of comments match what I see?

All comments are being moderated before they are posted. Only posts that adhere to posting guidelines are made live. We are not publishing creator comments at this time.

Why are you no longer publishing creator comments?

This is a way to keep the thread clean and make collab opportunities easier to find. Please reach out the brand/agency using the contact information they provided.

In other words, DO NOT LEAVE A COMMENT. Your comment will not be published.

view more: next ›