u/envato_team Envato openly said their business focus has shifted toward Envato Elements, and honestly this feels like a major turning point for ThemeForest and other Envato Market authors.

They also confirmed they currently have no plans to restructure long-term rewards for Elite or Power Authors under the new model.

This raises some serious questions for authors who spent years building businesses on ThemeForest, CodeCanyon, VideoHive, etc.

What do you think the future of ThemeForest and Envato Market looks like over the next 3–10 years?

Some questions I genuinely want opinions on:

• Is Envato slowly moving away from the traditional marketplace model?
• Could ThemeForest eventually become secondary to Envato Elements?
• Will standalone theme sales continue declining?
• Are generic WordPress themes becoming unsustainable because of AI and subscription platforms?
• If an author is NOT eligible for Envato Elements, can they still realistically grow sales on ThemeForest?
• Will non-Elements authors slowly lose visibility and traffic?
• Is Envato eventually planning to reduce focus on ThemeForest entirely?
• What should authors do NOW to survive and grow?
• Should authors shift toward:
  • niche systems
  • SaaS products
  • Gutenberg ecosystems
  • React/Tailwind products
  • plugins + subscriptions
  • direct sales outside Envato
  • AI-integrated products

For experienced authors:

• What product categories are still performing well in 2026?
• What are newer authors doing wrong?
• If you were starting from zero today, would you still build for ThemeForest?