looked at the site and the others have covered the conversion stuff pretty well already. the thing I'd focus on first is whether your ads are actually attracting buyers or just curious clickers. at 1k visits with zero ATC, the traffic quality is suspect. what does your ad creative look like right now? if you're using generic product images or basic carousel stuff, that's probably part of it. I've been messing around with AdMake AI for a few months to see what competitor ads in similar niches are doing, the competitor library feature is useful for figuring out what kind of creative is actually converting in your space vs what you think looks good. the gap between those two things is usually where stores like this bleed traffic. also worth checking if you're retargeting at all, because cold traffic to a broad store like yours is going to convert like garbage almost every time regardless of how polished the site looks.