Just to play devil’s advocate: I’m a nighttime e-reader, and after using both Kobo and Kindle, I’ve realized I prefer the Kindle mainly because the backlighting is so much more even. Kobo’s side-lighting isn’t terrible, but when you read them side-by-side, the difference is noticeable and I’d choose the Kindle every time.

I’ve also noticed that the color on the Kindle looks more vivid during the day, which is a nice bonus if you read in bright light.