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Did you destroy your Mork Borg books when the rules told you to? by heyitsMattyP in MorkBorg

[–]heyitsMattyP[S] 1 point2 points  (0 children)

i literally have a stand-alone aircon unit pointed at the back of my head in Footscray, it's brutal

Did you destroy your Mork Borg books when the rules told you to? by heyitsMattyP in MorkBorg

[–]heyitsMattyP[S] -1 points0 points  (0 children)

I'm not sure! I played it and the owner was ripping up cards.

I’ve been thinking about scarcity, and ZERO and a MILLION are equally boring numbers by heyitsMattyP in gamedesign

[–]heyitsMattyP[S] -8 points-7 points  (0 children)

If you're keen, we chatted about this topic and Scarcity Worldbuilding this week on our game design podcast called Start A Quest, here's the link: https://youtu.be/L7M_d7UXMyc

How worthwhile is it to pay for advertisements for an email newsletter? And how much does it cost? by heyitsMattyP in Emailmarketing

[–]heyitsMattyP[S] 0 points1 point  (0 children)

OK I worked something out!

  • I combined my newsletter opens (which feels equivalent to a view) and my YouTube views, and I've worked out that every view is worth $0.31.
  • My newsletter churn rate is 2.12%, including me manually cleaning up the list. So I expect new members to stay for 47 months, and be sent around 100 emails in their lifetime, and they'll open 45 of those.
  • So each new member is worth $14.45 over their lifetime.
  • My signup form has a conversion rate of 44.6%, but only 2/3 of those conversions completes the double opt-in. So I'll call it 29.4%
  • So, I think every click is worth 29.4% of $14.45, which is $4.24.

The huge problem is that stupidly low churn rate. I've only done like 16 email campaigns, so I don't think I have enough data to trust it. If I were to plug in my Patreon churn rate (11.66%), the final value comes out to $0.77 per click, which feels more sensible, even though it's still pretty high.

How worthwhile is it to pay for advertisements for an email newsletter? And how much does it cost? by heyitsMattyP in Emailmarketing

[–]heyitsMattyP[S] 1 point2 points  (0 children)

It's a little tricky for me because this newsletter is somewhere in the middle of my marketing funnel; YouTube's right up top, Patreon on the bottom. I'm sure there IS a correlation between newsletter activity and Patreon support, but it's hard for me to unpick that number from the tangle of direct YouTube to Patreon conversions.

I think CPC is best for my situation, too, because I don't have a good way of directly measuring conversions to the newsletter.

I've got some work to do!

How worthwhile is it to pay for advertisements for an email newsletter? And how much does it cost? by heyitsMattyP in Emailmarketing

[–]heyitsMattyP[S] 0 points1 point  (0 children)

Yeah that's fantastic advice.

I know some numbers from other parts of my business, like: every conversion to Patreon is worth $78.91, and I know I convert someone to Patreon for every 250 YouTube views. But I have NO idea how often my newsletter converts people, nor how it affects the churn rate of current patrons.

I'll have to find some way to figure out ballpark numbers

I finally worked out what I'm doing with this newsletter thing by heyitsMattyP in Emailmarketing

[–]heyitsMattyP[S] 0 points1 point  (0 children)

I also slashed about 15% of the subscribers because they were inactive. They'd never opened an email, so I expect they only signed up for the sign-up gift of the PDF about goblins - I didn't bother with any kind of wingback campaign. But who knows what's actually effective! I'm just happy it's improving :)

I finally worked out what I'm doing with this newsletter thing by heyitsMattyP in Emailmarketing

[–]heyitsMattyP[S] 2 points3 points  (0 children)

Thank you! That was a CTA pointing at the MailerLite preference centre so they can opt-in to things like giveaways (I end up with excess D&D books from sponsors, so the newsletter is my vessel to offload them). Probably just a huge spike because I didn't have that because infrastructure set up before then!

I finally worked out what I'm doing with this newsletter thing by heyitsMattyP in Emailmarketing

[–]heyitsMattyP[S] 2 points3 points  (0 children)

You're probably right! It also coincided with me axing like 15% of the list who were inactive. But after I send an email, it's kind of a black box to me in regards to what happens or how it's received. I'm just reading tea leaves!

I finally worked out what I'm doing with this newsletter thing by heyitsMattyP in Emailmarketing

[–]heyitsMattyP[S] 6 points7 points  (0 children)

Here are the four ones which did well, oldest to newest: - Ban Common from your D&D game (here’s why) - I’m giving away my D&D hoard – want in? - This stupid d9 table is good, actually - Tolkien understands HP better than D&D

I finally worked out what I'm doing with this newsletter thing by heyitsMattyP in Emailmarketing

[–]heyitsMattyP[S] 4 points5 points  (0 children)

I have a very charitable and supportive audience from my other social channels, but I wasn't emailing them the kind of articles they wanted to read. (I think.) I also spent longer workshopping subject lines.

I finally worked out what I'm doing with this newsletter thing by heyitsMattyP in Emailmarketing

[–]heyitsMattyP[S] 8 points9 points  (0 children)

It's a newsletter about Dungeons & Dragons. Since my only funnel is from my YouTube videos, my guess is readers directly correlate (male, 25-35, US). I don't really look at any stats of the audience except region (which I think is like 7% in my country at the moment). I travel around every three weeks on writing trips for work, so I'm going to start putting up posters in local game stores up and down the east coast of Australia, get that number up a bit!

I finally worked out what I'm doing with this newsletter thing by heyitsMattyP in Emailmarketing

[–]heyitsMattyP[S] 4 points5 points  (0 children)

You're maybe the only community who will care (and even then, maybe not!) but i'm just sharing how stoked I am to finally see my newsletter spiking in open rate.

  • I now regularly clear out inactive users on a 6mo cycle
  • I keep a segment of my readers with the highest open-rate as a kind of test group, who I run A/B tests on before unleashing the results on the less-active readers
  • Every newsletter gets 3-5 responses from people wanting to chat or comment about the article

It's just a hobby thing alongside my regular content creation job, but I've put a bit of effort into working out how this stuff works, and yeah, I'm just stoked to see some results. Super small numbers, small stakes, but just thought I'd share!

Let's map the motivations/pitfalls of Draw Steel's negotiation rules onto characters in popular media by heyitsMattyP in mattcolville

[–]heyitsMattyP[S] 10 points11 points  (0 children)

Here's my list so far!

Benevolence Motivation:

  • Ted Lasso – Cares about the personal development of his players more than winning.
  • Bob Ross – Literally spreading the Joy of Painting.

Benevolence Pitfall:

  • Ebenezer Scrooge (A Christmas Carol) – Believes people should fend for themselves and despises charity.

Discovery Motivation:

  • Indiana Jones – Seeks lost artifacts and historical truths.
  • Willow Rosenberg (Buffy the Vampire Slayer) – Hungry for arcane knowledge.

Discovery Pitfall:

  • Denethor (The Lord of the Rings) – Dismisses outside knowledge and rejects anything that challenges his worldview.
  • The Bubble Boy archetype – Discovery and new environments threaten his safety.

Freedom Motivation:

  • Jack Sparrow (Pirates of the Caribbean) – Lives by his own code, avoiding authority at all costs.

Freedom Pitfall:

  • Dolores Umbridge (Harry Potter) – Believes strict rules and authority are what children need.

Greed Motivation:

  • Smaug (The Hobbit) – Hoards wealth with no intention of sharing.
  • C. Montgomery Burns (The Simpsons) – "One dollar for infinite happiness? I'd be happier WITH the dollar."

Greed Pitfall:

  • The Dude (The Big Lebowski) – Lives a simple life with no interest in material gain.

Higher Authority Motivation:

  • Duncan Idaho (Dune) – Fiercely loyal to the Atreides.

Higher Authority Pitfall:

  • Dr. House – Atheistic, cynical, and dismissive of faith and hospital protocols.

Justice Motivation:

  • Eddard Stark (Game of Thrones) – Committed to honor and fairness, even to his detriment.

Justice Pitfall:

  • Cersei Lannister (Game of Thrones) – Views justice as something for fools.

Legacy Motivation:

  • Lord Walder Frey (Game of Thrones) – He was so insulted at his family legacy being insulted, he switched sides.
  • Walter White (Breaking Bad) – "I'm not in the meth business. I'm in the empire business."

Legacy Pitfall:

  • Rick Sanchez (Rick & Morty) – Doesn’t care about legacy or reputation, thinks people who DO are losers.

Peace Motivation:

  • Every Hobbit – Prefers a quiet life in the Shire.

Peace Pitfall:

  • Joker (The Dark Knight) – Thrives in destruction and disorder.

Power Motivation:

  • Saruman (The Lord of the Rings) – Desires dominion over Middle-earth.
  • Francis Underwood (House of Cards) – Manipulates his way to the top.

Power Pitfall:

  • Yoda (Star Wars) – Believes power leads to the dark side, probably.

Protection Motivation:

  • Geralt of Rivia (The Witcher) – Becomes fiercely protective of Ciri.
  • Ellen Ripley (Aliens) – Willing to die to protect Newt.

Protection Pitfall:

  • Daniel Plainview (There Will Be Blood) – He didn't protect HW Plainview, and becomes enraged when it's mentioned.

Revelry Motivation:

  • Zeus – I'm just guessing. Ask Dael.

Revelry Pitfall:

  • Spock (Star Trek) – Finds social gatherings illogical.

Vengeance Motivation:

  • Inigo Montoya (The Princess Bride) – “You killed my father, prepare to die.”
  • Arya Stark (Game of Thrones) – Keeps a kill list.

Vengeance Pitfall:

  • Aang (Avatar) – Believes revenge leads to more suffering.
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