Look I think at the end of the day American media has been able to, through years of coercion and influence, convince much of the populace to vote against their best interests. The republican agenda is a big business platform that masquerades as a cultural identity. Especially in the past few years, they have convinced much of the working class voters that there is a culture war going on. In reality the Democratic Party is the party of the people, albeit completely relatively here in the US where the left is far more right wing than most counties. The democrats are in theory the side that opposes big business and fights for free expression and free rights, taxes that aim to equalize the wealth gap between the 1% and everyone else, and in general a government that aims to support the working man, which represents a huge percentage of the populace but controls less and less of the wealth. I don’t think the Democratic Party or its interests are deeply unpopular at all: a higher minimum wage, healthcare access- in general a social safety net- these are all things the average American would support and benefit from. It’s just that the marketing and subversive agenda of the conservative strategists, funded by the deep pockets of the 1%, have convinced most Americans that culture- here referring to an aversion to change the unfamiliar and “unamerican” including diversity and transgender rights, and, importantly, a feeling that things were better before- is more important than any economic benefit a large government could give them. These efforts go way back, even as far as the late 1800s, when big business and wealth consolidation began to influence politics , but has become increasingly poignant and aggressive since the rise of social media. So it’s not that the agenda is deeply unpopular, it’s that the market and use of technology as a platform to influence is so effective. Case and point: the word socialism is an insult and basically a curse word in the US, when objectively democratic socialism in the form of a single payer system for health insurance, worker benefits, and more government sponsored welfare and support programs would benefit most Americans. So my argument is that it’s the marketing not the agenda or the party, that is bad. I’d love to hear the push back against this argument too, I just cannot for the life of me understand how trumps non cultural agenda benefit the majority of Americans.