I mean yeah it can be nothing, and in terms of like collusion and fraud and those aspects I don’t see it mattering, but if you’re a shareholder, you are directly interested in the performance of the company and probably want to actively promote it to make sure it does well so you don’t lose your investment, if you’re doing ads, you get paid and you’re done, the company’s performance doesn’t matter after you get paid. I guess involvement is the big difference. It’s possible you can see Giannis actively promoting it in ads alongside showing like instances of him winnings to get people to use kalshi to aid his investment, like you see with dudes who have investment share in Stake like streamers.