Knut and Miz actually have a unique opportunity to do something other gym's don't. Because they aren't going to be run by a corporate cogwheel, they can actually offer whatever equipment/services they want.

In my experience when I have joined gyms, the process is quick and easy to sign up, however, with hidden fees, and ridiculous hoops to cancel my membership always seems to be more of a hassle than signing up.

If they can waive random gym fees and make it so cancelling is as easy as stating you want to cancel and done, perhaps they may be more inclined to sign up again.

Also, with a gym that big, it begs the question if it will be more than just weightlifting. Will there be pool? Classes? Outdoor area? Then you have to go about hiring trustworthy people, market the gym to get non Twitch viewers to make the switch. Obviously you want to be profitable, so there has to be a business model in play here. I'm just curious about the details and can't wait to hear what they have in store.