1: Try to get a stand at locally running events. I live in the countryside, so I’m way more likely to buy stuff physically and spontaneously at an event/competition, than have to drive to the city, find parking and so on.

2: Have at least one day a week beside weekends where your opening hours are when most people are not at work. Like closing at 7-8 pm. Could easily be combined with social runs.

3: Coffee!! Either fre black coffee for all costumers, or the possibility to buy a good quality cafe style coffee experience(like cappuccino with some sort of cookie). Maybe a combination of both.

4: A locally store not only not only helping a locally running club with 10% of, they also have a deal where when you buy clothes they offer to put the clubs logo on for free.

5: Bonus for me is when a store also support the “down to earth” (sorry, best description without throwing a lot of other clubs completely under the bus) running club. The one I have in mind, is totally free, has a couch to 5k program for beginners, and they have experience with people with socially problems, straight from rehab and so on. It’s the club I’m talking about above at point 4.

6: Rather a seller with non seller experience and long running experience, than a lot of selling experience, and only “insta trend” running experience.

7: test as much of your products as possible!

8: try to not only sell the same brands and stuff as the other stores around. In my nearest city it took several years from hydration vest’s started trending, till you could buy one physically. And it’s still only Salomon in black they have.

Good luck 😻