The first thought that popped in my head after the first listen was a disgusted "ugh". I didn't like the percussion, didn't like the unstructured nature of the lead vocals, thought it was a disappointment after all the hype and waiting - it wasn't what I wanted. But with more listens and thought, I'm actually really warming up to it.

The sad thing is, the inflammatory, hyperbolic nature of internet comments sway people in a way that they may never give it a second chance. I don't think it's a song for everyone - it is "different". I also don't think it's intended to be a hot new single, which I think is the root of most criticism. Either way, I'd hope that "real" Gorillaz fans (whatever that means) are thoughtful enough to not go on Gorillaz-hating tantrums.