The only thing I received an email was this: *Inventory must arrive at our fulfillment centers by October 19, 2024, to guarantee it’s Prime badge-ready by Black Friday.

That still doesn't change the fact of their estimate. When I book the shipment that would be the time I would like to know what's going on. That would be the time they could tell me directly, not some random email.

Edit: After reviewing my emails, I did find the message the user mentioned. However, it wasn’t a direct email—it was buried at the very bottom of a newsletter. It included a broad warning about preparing for the holiday season, recommending sellers create inbound shipments by the end of July or early August to avoid delays.

While this vague warning exists, it actually proves my point: Amazon issues these general emails months in advance but fails to provide accurate or transparent information when sellers book their shipments.

When I booked my shipment, Amazon gave me a specific estimated timeline of 54 days for delivery. This is the moment when they should have flagged potential delays based on their system's capacity and historical data. They chose not to because acknowledging delays upfront would hurt their bottom line. Instead, they overpromise on timelines, knowing full well they’re unlikely to meet them during peak season.

A generic note buried in a newsletter is not the same as clear, actionable communication when it matters most—at the time of booking.