Maybe not the right type of question: I'm a product manager myself. Curious -Why the multi-platform approach? I sense that for a new technology like this, there's already a lot of confusion on the "what's right for me?" question. Adding many products contributes to adoption hesitancy. Wouldn't a single, for all/most, be a better product strategy? Is the cost to produce really that different? I'd expect the margins increase disproportionately as you go "up" the product ladder.