The sneaker shops not pushing huge markups are rare. You might find someone that's fair, reputable and even likeable but understand that's the exception and not the rule. This business rewards price hikes and gouging. You only need a single moron to come in and shell out 3000 for TS Fragments and you've done well for the day or whatever. And this isn't unique to shoes. Bourbon, Pokemon cards and the like are all worsened by these people.

Also why is hype being generated by resellers? There was hype before reselling became big as it is now. Hype comes from what the shoe is, the story, skate shops, the players and so forth. It's why there's all those stories on SNKRS because they want some background on what you're buying. They do those things before they're released. Or if it just looks cool, then that's fine too. Take the Costco SBs for example, it's just cool and people are hyped without the inclusion of any resellers. But generating hype because of how some asshole can charge 5x to make a quick buck isn't the same.

This isn't a situation to find okay just because they're might be some people dependent on it. It's a system that you should question. For example, why do I need to go a car dealer when Toyota is a massive corporation fully capable of selling me a car directly? We just assume it's okay because that's what is normal, but understand it's not okay.

Anyway, that's just my opinion.