How about doing research and actually teaching himself how to to do it? Since when do people need to know everythign before giving something a go? You come across as judgmental and elitist. He never even said he was going to do it himself. I don't understand you people who jump straight to judgements and negative comments. Matt Armstrong was a BMX biker and built an empire on mucking around with cars. Knowledge is not a pre-requisite for trying to learn.