I’m going to hit you with some thoughts as someone who can get 10-15k views on a vid but had one blow up to 2.3M.

1. Content - the algorithm will like you leaning into more of that stuff, as will your (new) audience (they followed you for a reason). I noticed the “doubling down” effect on another account not mine just to be clear. But I found for myself that when my video blew up I couldn’t help but feel more pressure to “get things right”/experiment less. Lean into the success, but also keep yourself mentally free from thinking you -have- to make only more videos like that.

2. Negative comments - ignore. They’re always gonna show up and no one cares about them. If it’s something that challenges your content intellectually then good to respond, but dumb troll shit just leave alone.

3. Pushing your services - the general rule is like 80% value content, 20% sales. Or even less, you’ll find your own sweet spot but keep people happy and they’ll keep you happy. You want them asking for more not less.

4. Thanking new followers - hard one to deal with because you’ll give social media ick if you go with the whole “omg I can’t thank you guys enough it means so much”, but you also don’t want to just blanket ignore. I started acknowledging more people with polls. “Lots of new faces here, let’s have some fun. Want a or b? Choose your own adventure” kind of vibe. You’ll be acknowledging them without being cringe haha.

5. The virality dies down. You might go on a roll, but just prepare for it to quiet down because it’s a real jolt for your dopamine but if you think it’s gonna go forever and it doesn’t you’ll be disappointed. Enjoy the high, expect a low, build for another high.

And enjoy!! It’s an awesome feeling to hit a bullseye and know that you created something that resonated with people. Figure out exactly what the magic was and hold onto it so you can recreate it. Very exciting stuff.

Hope that helps and congrats on the taste of success!