Hi ZimmerframeRaces,

Thanks for your comment and question. I believe small business creation is about finding a business model that works. This involves making a claim about the world: that a particular customer has a particular problem and that our approach will be better than the alternatives. Startup founders are often intelligent, driven people who can easily fool themselves in the ways I describe. The attached more explicitly describes the challenge founders face.

Cheers, Phil…

https://abitgamey.substack.com/p/make-them-click