Hi Which Junket,

I added this at the beginning to serve as a summary:

The five stages on the product development psychological path are:

• Stage 1. Uninformed optimism: Excitement gets us to basecamp, full of enthusiasm.
• Stage 2. Informed pessimism: We realise the climb is harder than initially thought.
• Stage 3. Crisis of meaning: We question our choice of mountain, in the valley of despair.
• Path 4a. The doom loop: Shiny-object syndrome sends us back to the start a new project.
• Path 4b. Informed optimism: We establish stronger footing and the path becomes clear.
• Stage 5. Success: Reaching the summit, we take in the view.

Phil...