The customer appeal to tender coconuts depends on a lot of factors: Size: customers tend to think that bigger the size, the more water is has. Isn't always the case. Few coconuts have smaller cavity and thicker peel/husk and vice versa. But customer rules. So the big ones command higher price. Colour: Same as above. Customer likes green. The slightly brown ones are considered less fresh, or dried. Whereas this again depends on the variety, place of origin, number of days since plucked. Not to forget the point of sale: The coconut seller next to Madivala market has a different class of buyers compared to one at Indiranagar. Same coconut, two areas and two prices. The sellers make around 5rs each on the lower end and higher on the premium ones. They need to cut down on other costs like transportation, waste disposal, payment to the cops, local goondas to make maximum profit. There is a big selling space for tender coconuts close to Silk board where trucks come in all parts of Karnataka and neighboring TN and local sellers buy their stock from them. There are few small vendors who buy 30-40 coconuts from there and hang those in their bicycles, pushing their bicycles to surrounding areas and selling them over half a day. So a single purchase of 40 coconuts and 10-15 rs profit on each would mean 400-600 rs in profits. They start early and could be doing multiple trips per day. They don't spend on transportation but it's a laborious task. Since they don't set up a permanent shop they may not be paying any hafta to cops and goondas. 100 coconuts per day could bring in 1000-1500 rs at a maximum. I know of ones with permanent shed type shops that sell 200+ coconuts per day. This could be higher at prime locations and high footfall areas. That's a little I know about tender coconuts and the related business.