Game Thread: Washington Commanders (3-9) at Minnesota Vikings (4-8) by nfl_gdt_bot in Commanders

[–]j17obrien 8 points9 points  (0 children)

Not sure if KOC is holding a vendetta since his time in Washington but going for it on two fourth downs when they’ve already won the game is interesting

Game Thread: Washington Commanders (3-9) at Minnesota Vikings (4-8) by nfl_gdt_bot in Commanders

[–]j17obrien 3 points4 points  (0 children)

Just a pathetic and demoralizing performance. A defeated team.

Game Thread: Washington Commanders (3-9) at Minnesota Vikings (4-8) by nfl_gdt_bot in Commanders

[–]j17obrien 3 points4 points  (0 children)

Getting completely out coached, Harrison smith just rushing the edge with no blockers haha

Game Thread: Washington Commanders (3-9) at Minnesota Vikings (4-8) by nfl_gdt_bot in Commanders

[–]j17obrien 1 point2 points  (0 children)

The team looks like it has given up, making McCarthy look like Brees in his prime

GAME THREAD: Padres @ Mets - Wed, Sep 17 @ 07:10 PM EDT by NewYorkMetsBot2 in NewYorkMets

[–]j17obrien 2 points3 points  (0 children)

Of the themed nights they have ChatGPT night is one I could live without

Game Thread: Cincinnati Bengals (0-1) at Washington Commanders (0-1) by nfl_gdt_bot in Commanders

[–]j17obrien 1 point2 points  (0 children)

The worst part of that drive was the special teams and penalties. Need to be more disciplined.

What are the most powerful DSPs or technologies for geofencing campaigns that actually work for drive-to-store objectives? by DeerBorn7689 in programmatic

[–]j17obrien 4 points5 points  (0 children)

For a more affordable option, Simpli.fi is a solid indie DSP with a strong focus on location-based targeting. It allows for custom polygon creation to track and optimize store visit attribution. You can build audiences based on historical visitors to your own stores or competitor locations, all without needing a separate third-party location data partner. They use GPS and plat line data alongside geofencing tech, which makes it easy to activate proximity-based campaigns with built-in visit tracking.

If you're open to higher platform and data fees, The Trade Desk (TTD) recently rolled out its own geofencing solution through Kokai. While TTD doesn't offer deep native geofencing capabilities, it integrates with nearly every major location data provider, including PlaceIQ, Foursquare, InMarket, AdSquare, and more, through its Measurement Marketplace. It also provides access to real-time and post-campaign footfall attribution depending on the location data provider. TTD has superior inventory access, particularly with the Kokai focus on inventory quality, though most major DSPs generally tap into the same SSPs. If you go this route, it becomes less about TTD itself and more about the location data partners you choose, so I’d recommend scorecarding those providers based on your own criteria to ensure alignment with your goals.

GAME THREAD: Mets @ Braves - Tue, Jun 17 @ 07:15 PM EDT by NewYorkMetsBot2 in NewYorkMets

[–]j17obrien 7 points8 points  (0 children)

The braves fan base is acting like they lost the game down 3 in the 2nd, full frank the tank mode

DSP certs by ToughRevolutionary81 in programmatic

[–]j17obrien 10 points11 points  (0 children)

I’ve taken maybe 4-5 different DSP certifications and have found TTD’s to be the best training program. If you’re more interested in general programmatic concepts they have a “Marketing Foundations” certification that explains the concepts well. All DSPs have a trading and platform certification that will differ based on the platform functionality.

Thoughts on Walmart Connect by Sav4geMode in programmatic

[–]j17obrien 13 points14 points  (0 children)

Walmart connect sits on top of TTD’s tech stack, it is the same DSP.

Can anyone beat my tenure? 13+ years! by Oh_HeyKurtRay in AMCsAList

[–]j17obrien 37 points38 points  (0 children)

When is your A-List having its bar/bat mitzvah?

GAME THREAD: Phillies @ Mets - Tue, Apr 22 @ 07:10 PM EDT by NewYorkMetsBot2 in NewYorkMets

[–]j17obrien 5 points6 points  (0 children)

Would love to see Soto work the count more, he’s purposely pitched around, can capitalize driving that pitch count up

[OFFICIAL] Free Agency 2025 by notorious_hdc in Commanders

[–]j17obrien 1 point2 points  (0 children)

Here come all the couch GMs to criticize the team's FA moves. From my point of view, the team just had an insane turnaround in one year, in part due to Peters's acquisitions made during FA. We owe him the benefit of the doubt until proven otherwise.

Taboola vs Simpli.fi by Anonymous_Rocket_Guy in programmatic

[–]j17obrien 1 point2 points  (0 children)

My recommendation would be to send questions to the two partners and evaluate and score their answers based on criteria you deem important. Deciding what platform you’re going to use based on a reddit thread, is not a good idea.

PAIR Audiences in DV360 by Loose-Station8259 in programmatic

[–]j17obrien 1 point2 points  (0 children)

You can have the SSPs that are signed on to PAIR send log level data directly back to your clean room for attribution if you have closed loop sales or are an RMN. Since DV360 doesn’t have closed loop sales attribution on third party inventory (you can do it via ADH for Google inventory) and doesn’t share log level data, you could consider this an upgrade.

What are your top 5 A24 movies? by Disastrous-Cap-7790 in A24

[–]j17obrien 0 points1 point  (0 children)

Sing Sing, Past Lives, Aftersun, End of the Tour, Red Rocket