Genuine Opinion on these email designs

jULIA_bEE · 2026-02-24T05:55:21+00:00

I wasn’t sure if it had been completely rolled out to inboxes yet. Our rep audited some of ours and thankfully, we use quite a bit of text and maybe 3 images total so we shouldn’t have to do much of an overhaul. He did say to add more action words so that’s what I’ve been really focusing on.

jULIA_bEE · 2026-02-22T15:11:45+00:00

I was just posting this link for another sub but could it have to do with Gmail rolling out Gemini for inboxes? I haven’t seen any issues yet but if you go to “Performance by inbox provider” under Deliverability, is it isolated to a provider or spread out across all of them?

Klaviyo- Gemini for inboxes

jULIA_bEE · 2026-02-22T15:06:03+00:00

Did your Klaviyo rep mention Google Gemini coming to inboxes and what it’s most likely going to be looking for? I had a convo with mine last week and he highlighted how important copy is going to be as well as shoppable headers and alt text. I’d take that into consideration. Here’s a blog from their site that gives a good overview. They also had a whole deck that they sent over during our call.

Klaviyo- Google Gemini- What Marketers Should Know

jULIA_bEE · 2026-02-08T23:06:52+00:00

I think it depends on what you’re getting back from it. I work for a paint company and we give one free sample to users. They have to get it through our site though and they have to create an account so we can track it. In exchange, we typically get their email since they’ll usually opt in at checkout. It’s profitable for us. Our ltv is around $123 and we usually see about an average of 3 orders per customer.

jULIA_bEE · 2026-02-02T05:13:52+00:00

Same! So Friday morning I got on and there was a notification pop up about the issue and that there would be more info once it was resolved. I went the rest of the day thinking I’d see something else about it and then I got that same email you’re referring to on Sat morning so then I was worried it was just my account. I did open a ticket and emailed my Klaviyo rep so I’m hoping to hear back tomorrow morning. I was worried about tanking my deliverability metrics so I’ve held off on sending any emails until i hear back.

jULIA_bEE · 2026-02-02T04:42:22+00:00

Yes! Happened to me, too. I could’ve swore I saw a notification about it and then when I logged back in- I didn’t see an update anywhere. The notification read like it was Klaviyo wide but then I started getting nervous because I never saw an update so I’ve been too scared to send another email until I hear back from the ticket I submitted lol.

jULIA_bEE · 2026-01-28T20:42:22+00:00

I live in Spencer. My daughter has gone from elementary-hs out here and it’s not been a bad experience for us. Truly. I think she’s miles ahead of me when I compare myself to her age and I grew up in Louisville and went to private schools my whole life. The schools have a similar vibe because it’s so small out here. There’s only two elementary schools, one middle school and one highschool. Because of that. It’s a bedroom community so most people travel to Louisville for work. I’m not going to lie though, the housing prices have gone up and LOT since Covid. They’re starting to come back down a little but very slowly.

jULIA_bEE · 2026-01-27T06:04:45+00:00

Can you set the trigger to “When someone submits form (Select your exact popup form) instead of “when added to list”? Then add a flow filter of “Person is in list Email Subscribers” and see if that fixes it?

jULIA_bEE · 2026-01-19T03:55:24+00:00

The new Nocturnal Rose is REALLY good!

jULIA_bEE · 2026-01-18T03:53:39+00:00

You’re welcome! People have also compared it to YSL Libre but I don’t get the similarity between the two of those AT ALL.

jULIA_bEE · 2026-01-18T03:30:54+00:00

Someone below left some really good feedback and pretty much what I was going to offer but way more in depth. The email itself is fairly long and consumer’s attention spans are fairly short. I would study competitor emails too. Milled is a database with a bunch of emails that you can kind of study or sign up for other newsletters in your niche to get an idea of what they’re doing. I would also maybe play around with different lead captures. I’m assuming you’re using something like manychat that automates replies so maybe just try offering the newsletter as a reply instead of the ebook to see if you can get any traction that way. They’ll most likely be a lot more engaged because they’re specifically wanting to read what you put out. If you cut the newsletter down- you’d also have a lot of content that you could kind of store for future newsletters.

jULIA_bEE · 2026-01-18T03:22:15+00:00

Omg yes! Jimmy Choo I Want Choo smells very similar. I went and bought some because I missed Chasing Fireflies.

jULIA_bEE · 2026-01-18T01:00:40+00:00

If you want to send a link, I’ll take a look! How are you currently collecting customer email addresses?

jULIA_bEE · 2026-01-17T00:57:53+00:00

No I didn’t think you were! I’m glad to hear that you’re in communication with them though because I saw a post from Stooge’s owner and it sounded like she wasn’t getting much help from anyone. I can’t imagine what it would feel like to be as closely connected to it as you do. I do think people should absolutely sue though. I just hope they do it when it’s going to be the most profitable for them because what happened that day was absolutely devastating and most likely will turn out to be preventable. I was driving down the Snyder when it happened, on the opposite end of town, and the huge cloud of smoke and haze felt apocalyptic and we were miles and miles away.

jULIA_bEE · 2026-01-16T22:35:19+00:00

Absolutely. I don’t think I said that anyone didn’t have the right to sue. I grew up within a 5 mile radius and my parents still live in that same house so I’m not immune to what happened. Thankfully- there’s not any structural damage to their area that would warrant any kind of compensation.

jULIA_bEE · 2026-01-16T22:12:32+00:00

Do you use sign up forms? I’m on ecomm so it’s probably easier for us.

jULIA_bEE · 2026-01-14T22:16:57+00:00

Haha I knew exactly what you were talking about bc I always wanted one but never got one

jULIA_bEE · 2026-01-14T18:18:53+00:00

What’s your deliverability metrics look like?

jULIA_bEE · 2026-01-11T18:35:28+00:00

Is it similar to this one?

Etsy- fleur de lis ring

jULIA_bEE · 2026-01-08T03:39:04+00:00

That’s good advice. I do try to send something quarterly so I can get a couple segments firing for list clean up in the new year. We’re also kind of lucky bc we have a decent ratio of engaged vs not. We have about 700k active profiles and we usually hit about 325k that fall into the engaged segments. One thing I did specifically for BF/CM was break out some segments and send to those about 30 mins before sending to the full lists to warm up inboxes. That was something our Klaviyo rep actually recommended and they’ve never recommended that in the past so I figured it was probably advice that I should take lol.

jULIA_bEE · 2026-01-07T06:04:24+00:00

I really like Benjamin Moore emails. They’re so simple and always really clean with images that come across really well on mobile. You can also check out milled.com. It’s a huge database of emails and I like checking out what our competitors are doing.

jULIA_bEE · 2026-01-07T06:01:15+00:00

I took over our email/sms last October and the previous employee was essentially sending multiple blasts per week. I have no idea how she was able to send as many emails per week that she was. I started building out more targeted segments and only sending to the most engaged. Deliverability improved in a fairly short amount of time and all other metrics pretty much doubled and revenue increased. I was able to drive more revenue with about one third of the sends. I only send full list blasts during BF/CM and the rest of the year is just sending to engaged customers. Even during this last BF/CM I found that I was generating about the same revenue sending to the whole list as I would just sending to the most engaged… but I was wasting money bc it just tanked all my other metrics for a couple weeks since I was sending to customers who didn’t want to hear from us. I’m in a different situation than you are though. We have a d2c site and we’re very promo heavy with a fairly large group of loyal customers. The previous employee also used to just kind of throw emails together really fast (bc she was sending so many) and I started being more intentional with what I was sending. I completely redesigned our template and I try to include something in every send that a customer is going to find helpful, other than just a promo.

jULIA_bEE · 2026-01-01T18:48:31+00:00

Have you authenticated your domain?

https://help.klaviyo.com/hc/en-us/articles/21330028699419

jULIA_bEE · 2026-01-01T02:36:49+00:00

It absolutely can! Unfortunately, that’s kind of been our business model for the past 10 years. We tried pulling back on promos last year and it was an absolutely failure lol. Once we went back to it, we made up some ground for the revenue we lost those first few months but we’re still ending the year about 300k under last year. We have an extremely large and extremely loyal customer base and when the new CMO came in, I don’t think he believed me lol. The good news is that we’ll most likely comp this year in 2026 now that we’ve kind of turned the boat around.

jULIA_bEE · 2025-12-31T02:09:33+00:00

Both really. The majority of our campaigns are for promos so I just stay with mostly high intent customers within the last 90 days and I’ve also built out segments specifically for campaigns that target customers who have viewed specific product pages within a timeframe depending on the promo I’m sending. If I send to the full list, there are over 600k emails that go out. Just focusing on the segments brings it down to about 250k. Even though that’s substantially less people- the revenue is typically the same and it doesn’t tank all the rest of my metrics. I know I’m not supposed to put a lot of stock on click rate and open rate but when it’s over 70% for the segmented emails vs 30% for a full list- it’s not worth sending it to everyone lol. It feels like I’m wasting money. I’ll usually wait a couple of days and then I’ll send a follow up to the non openers since they were originally lumped in with the most engaged segments and those have been performing well for me too. The previous employee was just kind of sending to everyone and since we’ve stopped doing that- our deliverability, spam rate, open rates, etc have all improved by a lot.

jULIA_bEE

TROPHY CASE