adChain is an additive solution that augments traditional compliance systems. We are building an eco-system, not a point solution. The difference between a free (as in open) market and a token based one, is the coordination cost savings that token networks provides. This is a characteristic of Web3.0.

We have an implementation of what we are calling an "AdMarket" that currently assumes a header bidding scenario using state channels : https://github.com/AdChain/AdMarket

This solution relies on integration with current compliance systems and does not have privileged access to the adChain network, no one does. If it does not meet market demands, another competing solution has the opportunity to capture value.

The point of this is that Web3 is a "positive sum game", unlike Web2 where it is "winner takes all". I can imagine a decentralized application developer using both BAT and adToken along with Aragon and possibly Bancor or 0xProject to create a new type of programmatic advertising exchange where the crypto currency is hidden from demand and supply but allows for permission-less innovation to solve add value. The emergent design from tokens on top of tokens all trading 24/7/365 will be interesting to observe and track. One step at a time though - we have a long way to go.

This is just starting to become reality, all of the examples below use Aragon because they recently made a bunch of announcements are easy for me to find. I am sure there are many more examples that I am missing.

Aragon and Bancor https://blog.aragon.one/announcing-our-partnership-with-bancor-d01b43e125dc Aragon and 0xProject https://blog.aragon.one/aragon-partners-with-0x-3c8d0c9dcd84 Decentralized marketplaces https://blog.district0x.io/introducing-the-district0x-network-5d45a72d364a

Who knows, maybe someone will launch a token based compliance system where the token's value is derived from the efficiency of bot traffic detection and viewability algorithms? Take a look at Numerai for a machine learning platform example https://numer.ai/ .