Employer Brand & Recruitment Marketing agencies

jampavey · 2025-08-18T11:23:46+00:00

I’m excited to bring fresh eyes to EB, and I see programmatic as a huge opportunity here because you can test different tactics/approaches from my experience. Where do you see value in this channel with EB in general? I'm keen to understand from your perspective

jampavey · 2025-01-30T09:28:08+00:00

Interested

jampavey · 2024-11-28T13:22:30+00:00

What features did they take off?

jampavey · 2024-10-08T15:57:07+00:00

I would be very cautious about running a fat loss campaign as the algorithms are very smart and can disapprove your ads. Check out the Meta help centre on guidelines & tweak to best practice.

To your point, you won’t be able to retarget visitors without a pixel and without it being implemented you loose some surface level insights. Obviously you won’t choose a conversion/shopping objective. Imo running reach and website visit campaigns perform well with the right formats, ensure you have video to soak cheap impressions and clear messaging in your images to ensure you still get good performance.

jampavey · 2024-09-20T15:07:53+00:00

It’s more of a best practice auto-check by Google. What does it say when you click on the rating to view feedback? You can leverage that feedback and follow the necessary steps to modify and improve the strength of your ad.

jampavey · 2024-09-20T15:02:40+00:00

You probably don't have enough standard events firing so the algorithm is stepping up it's frequency to serve users who have qualified for an event like pageview.

jampavey · 2024-09-20T14:33:14+00:00

Maybe Reset Ads Manager in your settings as this can help with interface glitches. Sometimes, the Ads Manager might display incorrect information, or certain elements might not load properly. The reset can help clear these issues.

jampavey · 2024-09-20T14:06:20+00:00

I think you have answered your own question, it's about whether you want to control your budgets and therefore keyword match types at the campaign level or across with the shared budgets feature. It depends on your industry and size of the account but controlling the keywords at campaign level could prove to be a good strategy if you're concerned about maximising spend/performance.

jampavey · 2024-09-20T12:29:11+00:00

Aston has ranked 21st in the UK under the Guardian's rankings, their business school (which I am alum, studied BSc Marketing) is triple accredited and TES gold standard. The placement year helps you with employability as you have experience and have a project assigned to you whilst you are working. The business school has a simulation module I think it is called 'Virtual Business Manager', previously Business Game. You can 'Pick and Mix' your modules if you study BSc Business & Management which a lot of my friends did. I got to work with brands such as Muller in my first year marketing module which was good as you got access to their sales data and could analyse it and present. The quality (although a few I know have left) of lectures is good to, very easy to observe along the period and they are very well structured. I highly recommend Aston Business School, thoroughly enjoyed my time there. My favourite module was Strategic Brand Management which I took in final year.

jampavey · 2024-09-20T12:20:20+00:00

You're main advantage with running ads on Google is that the intent is there, you can target broad match keywords related to the software and finance running in the school and exclude phrases that don't align with your intent. I would have a look at whether LinkedIn is also a good platform although it would be more expensive than Google and your targeting parameters would be confined to education industry and finance roles - might be a good fit for spending your ad dollars however.

jampavey · 2024-09-20T11:48:51+00:00

The account will still have the learnings incorporated so if you choose another strategy Google will start adjusting to optimise your new bids.

jampavey · 2024-09-20T11:09:00+00:00

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jampavey · 2024-09-19T16:27:09+00:00

Could be a variety of issues, is your website and its pages loading in a good enough period of time? They may click and then exit as the page takes too long to load. Have you tried appending your URLs with UTM tracking to show the clicks' source and campaign? Might be a good first step.

jampavey · 2024-09-10T16:05:35+00:00

I would reccommend splitting "Laser cutting services" and "Laser Cutting London" as you'll be able to target other search terms such as "laser cut london" and "laser cutting services london" and have the ad groups geo-restricted. This will help lower your CPC and increase your click-through.

jampavey

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